Starco Brands announced the significant expansion and success of its flagship product, Whipshots. This vodka-infused whipped cream, co-founded by global artist Cardi B, has captivated consumer palates and significantly exceeded sales and distribution expectations. Deeper Dive: Impressive Sales and Distribution Milestones ?

Since its retail launch in February 2022, Whipshots has consistently exceeded sales expectations, selling, on average, over a quarter of a million cans monthly. Remarkably, it has surpassed four million cans sold in less than two years of retail availability. This sustained popularity is a testament to its nationwide appeal.

As of 2023, Whipshots has expanded its distribution and velocity, now available online and in 39 states plus the District of Columbia. Key retailers include ABC Fine Wine & Spirits, Albertsons, Binny?s Beverage Depot, BevMo, Lee?s Discount Liquor, Liquor Barn, Fry?s, Jewel-Osco, Meijer, Pavilions, Ralphs, Safeway, Spec?s, Total Wine & More, Vons, and select Kroger and Walmart locations. Notably, December 2023 marked the highest distribution month in Whipshots?

history. In 2023, Whipshots achieved more than 58,000 points of distribution (PODs), marking a 125% increase compared to 2022. Record-Breaking Shipments ?

Shipments in 2023 surpassed a staggering 230,000 cases, nearly 100,000 over the previous year. This represents a 73% increase, underscoring the brand?s soaring popularity and market demand. Innovation and Flavor Expansion ?

Initially, Whipshots introduced three flavors: Vanilla, Mocha, and Caramel. Following their success, Starco Brands has innovatively introduced new Limited Time seasonal flavors - Peppermint, Lime, and Pumpkin Spice in November 2022, May 2023, and August 2023, respectively. Each new release boosted sales of the seasonal flavors and significantly lifted the core Whipshots flavors.

With its robust R&D capabilities, Starco Brands plans to expand Whipshots? ?Limited Time? flavors and enhance its core flavor offerings.

Strategic Partnerships and Marketing Campaigns ? In June 2023, Whipshots announced a significant partnership with AMC Theatre, the nation?s largest movie theatre chain. This collaboration included distribution in AMC Theatre bars and brand spots during movie previews.

Furthermore, in November 2023, Whipshots launched a holiday marketing campaign with Patti?s Good Life, featuring Grammy-winning® artists Cardi B and Patti LaBelle. Combining legendary desserts with boozy whipped cream, this campaign garnered over 2 billion earned media impressions within the first four days. Developed by Starco Brands, Whipshots® is a first-of-its-kind alcoholic whipped cream that is a party in a can and launched in 2021 with Partner Cardi B. Whipshots® is a playful shot of sophistication that will indulge your curiosity and senses.

A Double Gold medal recipient in the 2022 SIP Awards and Gold medal recipient in the Los Angeles International Spirits Competition, the boozy whipped cream is non-dairy (contains caseinate), does not require refrigeration and can be found next to other spirits at retail and in hospitality and entertainment locations. Follow Whipshots® @whip_shots and visit whipshots.com for more information.