STRAX annual report is printed on Cocoon offset, an environmentally friendly paper made from 100% recycled fiber by Antalis AB.
ANNUAL REPORT 2020
TABLE OF
CONTENTS
This is STRAX
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This was our 2020
6
Our CEO says
10
This is our business
14
Own brands and Distribution
18
This is our industry
26
This is the STRAX share
34
This is our future
39
STRAX history
40
Five-year summary
42
Corporate governance report
44
This is our Board
50
This is our Management
52
Sustainability Report
54
ACCOUNTS
The Board of Directors' report
70
Financial statements
77
Notes to the financial statements
86
Audit report
128
Definitions, shareholder information
and addresses
135
A N N U A L R E P O R T 2 0 2 0
S T R A X
THIS IS
STRAX
STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of accessories brands targets broad channel scope as well as different customer demographic and covers all major mobile product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX pivoted into Health & Wellness products, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team.
We develop and grow brands through an omnichannel approach, and we operate two complementary businesses: Own brands - including Urbanista, Clckr, Richmond & Finch, Planet
Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, Superdry and WeSC
and Distribution (traditional retail, enterprises, and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory brands and several Health & Wellness brands with an initial focus on personal protection equipment. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online.
Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.
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S T R A X
A N N U A L R E P O R T 2 0 2 0
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STRAX AB published this content on 05 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 May 2021 15:02:07 UTC.
Strax AB, formerly known as Novestra AB, is a Sweden-based investment company primarily focused on private and public growth companies from various sectors. The Companyâs portfolio includes: Strax Group GmbH, a distributor of accessories for mobile devices such as mobile telephones and tablets; Swiss Picturebank AG which operates online storage and backup solutions by www.diino.com., a software application and online service that allows users to store, share, publish, and back up digital files, as well as WeSC AB, a lifestyle brand that has its roots in the skateboard culture and works with design, production and sales of clothes and accessories within the segment street fashion.
STRAX AB 
