STWC Holdings, Inc. has entered into a joint venture with Michael Hornbeck, the founder of Soapoint Graphics LLC, to create a cannabis-focused branding and marketing services agency. The new agency, called HILIFE Creative, will begin consulting with clients in the legalized cannabis industry on all levels of brand development and exploration, protection strategy, audience analysis, core values, messaging and graphics. In addition, HILIFE Creative will provide industry-specific store design services.