Synsam Group Appoints Ida Geiler as CEO of Production and Innovation Center in Östersund, Effective January 3, 2022
December 22, 2021 at 03:36 am EST
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Synsam AB (publ) announced that Ida Geiler, currently the project manager for Synsam Group's relocation of the spectacle production from Asia to Sweden, has been appointed CEO of Synsam Group's Production and Innovation Center. Ida will assume her position on January 3, 2022. Ida Geiler has led business development and transformation projects within production for several different companies and in different industries, with good results in the past couple of years of her career. For the past one and a half years, Ida has worked as project manager for Synsam Group's initiative to set up its own production in Sweden.
Synsam AB (publ) is a Sweden-based lifestyle company in optical retail and eye health. The Company operates stores in Sweden, Denmark, Norway, Finland, Iceland and the Faroe Islands. The store network is complemented by a presence online presence via Synsam, Profil Optik and Ai's own websites and social media, where customers can buy products, book eye exams, manage their subscriptions, or try glasses directly in the mobile phone. The Company has a range of glasses, sunglasses, sports glasses and contact lenses that include both Synsamâs own and other well-known brands. The offering also includes glasses and contact lens subscriptions, eye examinations, both physical and online, and personal style advice when trying on glasses.
SYNSAM AB 
