System1 Group plc announced that appointment of James Alexander Gregory as Chief Executive Officer with effect from December 6, 2022. Prior to joining System1, James, age 40, worked at HomeServe Plc as Chief of Staff, Tesco Plc as Online Director, and Capgemini Consulting. He brings 15 years of leadership experience in strategy and transformation, operations and commercial management across digital, distribution and online retail environments.

Past roles involved scaling digital businesses, initiating and leading large scale, complex transformations, and delivering new customer propositions.