T. Rowe Price announced that Lauren Bloom has been named head of Canada. Bloom is responsible for leading and executing T. Rowe Price's distribution business strategy in Canada. In her new role, she will report to Chris Newman, head of Americas distribution for the firm.

Bloom was previously head of intermediary and defined contribution, Canada. Since joining T. Rowe Price in 2018, she has helped grow and diversify distribution of the firm's investment strategies through Canadian intermediary partners. In her new position, Bloom will focus on leveraging T. Rowe Price's global investment platform to best serve consultants, financial intermediaries, and institutional clients throughout Canada.

Prior to her tenure at T. Rowe Price, Bloom spent 10 years in various roles with CI Institutional Asset Management. Her last position was vice president, strategic alliances, where she was responsible for institutional business development and client service for banks, insurance company platforms, pension plans, consultants, and multi-family offices. Samantha Cleyn has been promoted to head of institutional for Canada.

In this role she is responsible for developing and executing a business plan for serving institutional clients. Cleyn was previously head of Eastern Canada for T. Rowe Price's Americas division; this new position expands her responsibilities to the entire country. Throughout her 15-year career, Cleyn has worked exclusively with institutional investment clients and brings longstanding business relationships to her new role.

Prior to joining T. Rowe Price in 2020, she was a senior investment consultant at Mercer in Montreal. Cleyn will report to Bloom. These promotions follow a strategic business and organizational review following the retirement of Bruce Winch, previously head of Canada for T. Rowe Price, who retired from the firm on March 1, 2022.

The team comprises seven people focused on serving the Canadian market; its office is in the TD North Tower in Toronto.