TAAT GLOBAL ALTERNATIVES INC. announced the appointment of Michael Saxon, a 20-year global veteran of the tobacco industry, as member of its Board of Directors. Mr. Saxon has been on the TAAT® Advisory Board since late 2020. With considerable experience in attaining profitable market penetration for tobacco products in the United States and several international markets, Mr. Saxon is expected to be instrumental to the Company's ability to scale the footprint of TAAT® at a global level.

Former CEO Setti Coscarella will remain available to the Company as an Advisor. Michael Saxon is an accomplished consumer products executive with over 25 years of experience growing Fortune 100 businesses in the United States, Europe, and Asia, having successfully influenced government policy and led business units with full P&L responsibility from $100 million to $3 billion while operating in different regulatory systems. His career reflects a demonstrated history of setting record income and market share results in a wide range of market conditions and succeeding in various go-to-market models, including wholesale, distributor, and DSD. He brings a strong, innovative mindset from his experience creating new products and brands and having been the catalyst for successful large-scale transformation initiatives to drive organic growth and executing M&A transactions to enter new markets.

Mr. Saxon served in various positions for over 20 years with Altria Group and Philip Morris International (PMI). Most recently, he helped create Trolley Ventures, aRichmond, VAventurecapital firm investing in early-stage start-ups. TAAT hereby announces that Setti Coscarella has resigned from his positions as Director of the Company, effective immediately.

The Company would like to thank Mr. Coscarella for his contributions in establishing the product and brand and wishes him well in his future endeavours.