TAAT Lifestyle & Wellness Ltd. announced that the launch of its product TAAT™ continues in Ohio, with positive performance of digital marketing initiatives, a sustained production rate of both Beyond Tobacco™ and TAAT™, and further growth of interest in TAAT™ from both legal aged smokers as well as Ohio-based tobacco retailers. TAAT™ remains on schedule to be available for purchase in Ohio in Fourth Quarter 2020. In its September 29, 2020 press release, the Company released mockups of provisional packaging designs for TAAT™ which were designed to align the product line’s appearance with incumbent brands of tobacco cigarettes. The Company has finalized the TAAT™ packaging designs for each of the Original, Smooth, and Menthol varieties for the launch, which will feature a “Buy one, get one free” offer (commonly referred to as “BOGO”) to provide greater value to legal aged smokers who are early-stage purchasers of TAAT™ and encourage lengthier trials of the product at no additional cost. The Company has developed Beyond Tobacco™, which is the base material of TAAT™, containing no nicotine or tobacco. Beyond Tobacco™ is characterized by its similar properties to actual tobacco such as the volume of smoke and “crackling” sound resulting from combustion, as well as a tobacco-like taste and smell created by a patent-pending refinement technique for the material. By offering legal aged smokers the choice to continue the experiences they enjoy while leaving nicotine behind, the Company is positioning TAAT™ as a direct competitor to leading brands of tobacco cigarettes. As a result of the Company’s decision to provide a BOGO offer as part of the current TAAT™ launch, new pack designs have been created to include a voucher that can be redeemed for a complimentary pack of TAAT™ from any tobacco retailer who carries TAAT™ products. Packs with the new designs, as pictured below, are currently in production and are set to arrive at the facility of the Company’s contract manufacturing partner within the next ten days. Finished TAAT™ sticks will then be placed into the BOGO offer packs and corresponding cartons, loaded onto 1,440-carton pallets, and stored in the warehouse of the Company’s contract manufacturing partner from which the pallets will be shipped to Ohio.