Retailer to open pop-up store in Toronto's fashion district
MINNEAPOLIS (February 21, 2012)-
"Target's known for creating memorable moments and we've been looking for an opportunity to bring our new Canadian guests a taste of what they can expect when we open our first stores in 2013," said John Morioka, senior vice president of merchandising, Target Canada. "The buzz surrounding Jason's line for Target has been incredible, and, given his ties to Canada, we thought this collection would serve as a great introduction to Target's take on affordable design."
, along with a Target-branded tote bag created exclusively for the Canadian pop-up store. Prices for the collection range from $10 to $45. To accommodate anticipated demand, Target will limit purchase quantities to three items per guest.
"Working with Target has allowed me to reach a much broader audience and I'm so excited that my Canadian fans will have a chance to experience this collection for the first time," said Jason Wu, who grew up in Vancouver. "My collaboration with Target reflects my classic design aesthetic and is filled with feminine pieces that will brighten up any woman's wardrobe."
About Target
About Jason Wu
Since debuting his first Ready-to-Wear Collection for Fall 2006, New York-based designer Jason Wu has become widely recognized for his unique and distinctive aesthetic, merging American sportswear with Old World sophistication. Wu realized his love for fashion at a young age, and began sketching clothes at the age of 9. After attending Parsons School of Design, Wu continued to follow his passion, designing women's apparel. In 2008 Wu was named a finalist for the CFDA/Vogue Fashion Fund. Since then, Wu's vision has continued to grow, expanding to include sunglasses, footwear and handbags. His many accomplishments and accolades have secured Wu a place at the top of fashion industry, becoming a member of the CFDA in 2009, winning the Swarovski Award for Womenswear at the CFDA Awards in 2010 and receiving a nomination for the CFDA/Swarovski Award for Accessory Design in 2011.