Target Corp. is going big with its in-store Apple product footprint, doubling space allocation and offering team members special training on the product line.

It comes at a time when big name brands are embracing each other's offerings in a quest to lure customers and boost revenue while being challenged by the ongoing pandemic. This initiative builds on Target's success with other partners, including Disney, Ulta Beauty and Levi Strauss & Co. It's the latest enhancement to the two brands' 15-year partnership.

Target Corp.'s expanded Apple shopping experience has debuted initially online and will roll out in select locations this month, with additional locations scheduled to roll out by the end of this fall, according to a press release.

Target will deploy "tech consultants" to help Apple product buyers.

"Apple products are popular with Target's guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics," Christina Hennington, executive vice president and chief growth officer at Target, said in the release. "This new model was created with Target's guests in mind, and we'll continue to learn and enhance the experience through future rollouts later this year."

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