Telaria, Inc. announced the launch of Telaria Audience Connect for publishers and marketers, the most comprehensive suite of addressable products built for CTV, mobile, and desktop OTT. Audience Connect makes it easy for brand advertisers to deliver on-target campaigns, spanning multiple addressable criteria, to best leverage the scale and quality of Telaria’s premium publishers. Audience Connect ensures marketers’ messages successfully reach the right viewer in the right context by leveraging three key data sets to connect to viewers; specifically, via first- and third-party data sources, contextual data and campaign performance metrics. Addressable Connect enables advertisers to target desired audiences using first-party addressable publisher demographics, verified audience data from leading third-party sources and Telaria-verified platform data; Contextual Connect allows advertisers to reach viewers through show-level, genre, and device targeting, in addition to whitelist and blacklist preferences; Performance Connect enables advertisers to buy against key campaign goals such as viewability, completion rate, eCPM and CTR. Audience Connect is available to advertisers via custom-built Private Marketplace Packages (PMPs) that leverage programmatic connections with Telaria’s leading DSP partners. As with all of Telaria’s platform products, publishers participating in Audience Connect PMPs have complete choice and control over the data they wish to expose, and to whom, on a deal-by-deal basis. Audience Connect is currently being leverage by a number of key CTV publishers and advertisers.