Shop LC (Germany), a wholly owned subsidiary of Vaibhav Global Limited, announced that its proprietary teleshopping channel - `Shop LC' will now also be airing on Vodafone's high-definition channels in approximately 13 million households. Earlier Shop LC entered into a similar agreement with Vodafone in March-23 to broadcast over Vodafone's SD channels across ~13 million households. Further, Shop LC (Germany) has also entered into an agreement with `Tele Columbus AG' network and will gain access to additional ~2 million households in Germany (high-definition channel).

With these arrangements in place, Shop LC (Germany) will be present in approximately 95% households.