Pall Mall, a private fine wine club based in London, has tapped Red Bee Media and its OTT platform to launch 67PallMall.tv, a 4K streaming service dedicated to fine wine, featuring six hours of original content daily, including live-streamed professional wine tasting and on-demand content.

Debuting June 21, 67PallMall.tv will provide its content via a new studio across from the 67 Pall Mall club in London, and will be accompanied by a new at-home wine delivery service, enabling viewers to taste featured wines in real time with winemakers and other specialists on the OTT service. Currently the tasting kits can only be shipped in Europe, though 67 Pall Mall is planning on expanding the service to Singapore and Napa, Calif.

67 Pall Mall has been fortunate enough to provide its members access to outstanding tastings and events, with the worlds greatest winemakers since 2015, and with the help of Red Bee Media, we can now expand our reach and bring these unique experiences to life on screen, streaming in striking 4K video quality, said Grant Ashton, CEO and founder of 67 Pall Mall. We can now offer an even fuller picture of the wine world, where members and virtual members can taste our recommended wines in real time, together at a distance.

Steve Russell, chief product officer for Red Bee, added: 67PallMall.tv perfectly exemplifies the proliferation of the streaming market, where entrepreneurs, experts and enthusiasts from a multitude of backgrounds expand their network and monetise quality content through OTT technology. Were very happy to be on board from the start, to support 67 Pall Malls journey into the streaming world, and strengthening their position as a recognised authority on fine wine.

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