The Joint Corp. announced the hiring of Lori Abou Habib, as its new Chief Marketing Officer. Reporting directly to Peter D. Holt, President and Chief Executive Officer of The Joint Corp., Abou Habib is tasked with leading marketing and strategic planning to advance enterprise initiatives and grow performance of clinics, franchise prospects and consumer awareness.

Prior to The Joint, Abou Habib served for six years as senior vice president and chief marketing officer of SONIC America's Drive-In, part of the Inspire Brands family of restaurants. In her role, she led all marketing strategy for SONIC, which included national marketing, media, digital strategy, marketing technology and product innovation. A 15-year veteran of SONIC, Abou Habib earned several promotions with increasing responsibility.

Previous to SONIC, she worked at CKE Restaurants Inc. and Eateries Inc. Abou Habib obtained her Bachelor of Business Administration from the University of Central Oklahoma. She also received her Master of Business Administration from Webster International University in London.