The Real Brokerage Inc. used its second annual signature conference, RISE 2023 being held October 22-24, 2023 in San Diego, to unveil new brand positioning. In conjunction with the brand update, Real introduced several new marketing tools, including an end-to-end Agent Listing Toolkit and a Digital Asset Management System that allows agents to easily access the company?s extensive marketing resources as part of their affiliation with Real. In addition, Real rolled out an updated Design Center and announced an agreement with Luxury Presence as a preferred vendor to support agents in developing AI-enhanced websites optimized for lead generation.

The Agent Listing Toolkit was specifically designed to help agents win more listings and support their listing marketing in today's competitive environment. The toolkit includes a comprehensive suite of consumer listing presentation tools, digital and video marketing assets and step-by-step coaching and training programs for agents. The toolkit will be easily accessible via Real's award winning agent platform.

The Digital Asset Management System was designed to be a repository for all of Real?s creative materials and content. Organized by custom portals to provide a useful interface for agents to easily access these materials, the system will empower agents to discover and distribute marketing collateral, while ensuring brand consistency and accuracy over the long term. The Creative Studio is a new portal that houses a redesigned library of resources to meet agents?

production marketing needs. One element of the Creative Studio is Real?s Design Center, which seamlessly integrates with Real?s MLS data feed, ensuring that all information is accurate and up-to-date and eliminating the need to enter data manually. The other element is made up of a new suite of fully customizable resources designed with top-producing agents in mind.

Real?s newly formed preferred vendor relationship with all-in-one website development platform Luxury Presence provides agents with discounted pricing on professional web design for their agent and individual property website, as well as cutting-edge lead capture tools and 24/7 customer care. Agents will now be able to easily build impactful websites pre-populated with Real?s elevated brand identity. As a company that is reinventing and challenging the traditional real estate process, Real has elevated the look and feel of its graphic identity by modifying the Real logo with the addition of a square graphic element and introducing new colors and a visual identity system that elevates the company?s earlier tech-inspired designs.

The company?s new look and messaging were updated to appeal to both agents and consumers as Real focuses on expanding its consumer-facing offerings. The new graphic identity is available to agents immediately and will be visible on the company?s updated website in the coming weeks.