The Real Brokerage Inc. announced that Christian Wallace, who has held leadership positions at some of the best-known real estate technology companies, has joined the company as Chief of Integrated Home Services. In the newly created role, Wallace will oversee Real?s consumer-facing products, which are central to the company's mission to simplify life?s most complex transaction. By combining every touchpoint of home buying and selling into a seamless experience, Wallace?s work will help empower consumers to manage every aspect of the transaction lifecycle through a simple mobile application.

She reports to Real Chairman and CEO Tamir Poleg. Wallace joins Real from Rocket Homes where she oversaw a number of functions, including business development, back-end operations and the partner real estate agent network. During her tenure at Rocket, she was responsible for a number of initiatives designed to improve the customer experience, which led to improved conversion and retention rates and higher customer satisfaction.

Prior to joining Rocket Homes in 2022, she served as Head of Real Estate Services at Better.com where she was responsible for building a 25-state brokerage business and growing the company?s real estate team from 10 to 2,000 professionals. Earlier, she was a Region Home Advisor Director at Opendoor, where she helped to build and scale all aspects of the iBuyer business. Wallace began her real estate career in 2014 following a decade with FedEx Services in a regional sales leadership role.

She earned her bachelor?s degree at Texas Tech University and MBA from Rochester Institute of Technology.