Thunderbird Entertainment Group Inc. has formalized its consumer products operations under the new Thunderbird Brands banner. Led by Thunderbird President of Global Distribution and Consumer Products, Richard Goldsmith, Thunderbird Brands represents product, experience and service licensing rights for the 20-year-old production company's original series from its Atomic Cartoons (animation, kids and family), Great Pacific Media (unscripted) and Thunderbird Scripted (comedy, drama) labels and select third-party properties under the Company's management. Thunderbird Brands will make its industry debut at Licensing Expo (Booth #K236), the premier event for the global licensing and consumer products industry, taking place in Las Vegas, June 13 to 15.

It is presenting four key properties/brands to potential manufacturing, retail and promotional partners at the show: Mermicornos: Starfall: The brand-new epic original animated adventure-comedy for kids ages six to nine, created and produced by Atomic Cartoons in partnership with global design tastemaker tokidoki, will debut exclusively in the U.S. on WarnerBros. Discovery's Max. The series invites viewers into a magical undersea world, where eight unique Mermicornos (enchanting unicorn/mermaid creatures) join together on a quest, using their creative powers (art, dance, writing, photography, etc.) to save the ocean from the threat of the evil Ika Inkblot.

In terms of licensing, collectability and themes of creativity will inspire product extensions for the mass-market program. Mittens & Pants: Last year, Thunderbird Distribution acquired the global media distribution and licensing rights to this super-cute preschool series produced by Windy Isle Entertainment, which launched on television platforms in early 2023. The live-action series features the adventures of baby animals living in the tiny town of Kibble Corners as they explore the world around them.