Tiger Brands : Beverages site visit

BEVERAGES SITE VISIT

05 October 2022

Acquired from Bromor Foods in 2006

• The plant was initially owned by Cadbury Schweppes trading as Bromor Foods
• The Roodekop site was built in 2001
• Tiger Brands acquired Bromor Foods and the Roodekop facility in 2006

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Roodekop produces and distributes a wide range of ready to drink and pre-mix beverages

1981

It all started as Brookes LEMOS and Moir's owned by Murray & Roberts

1984-1999

• Murray & Roberts sold Bromor Foods to Cadbury Schweppes
• Bromor Foods continued to operate from facilities in Durban, Cape Town and Wadeville
• Acquired Pan Foods (Cherry Supplier) & Rodney's (Sweeto) & SuperJuice

2006

• Tiger Brands acquires Bromor Foods, becomes Tiger Brands Beverages Division and continues to drive growth

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1982 -1983

• Brookes LEMOS and Moir's renamed Bromor Foods
  (word play combining 'Brookes' and 'Moir's')
• Beverages being manufactured at the time were Oros, Lemos, Multi Z, and SodaStream concentrates

2000-2006

• Bromor Foods in Wadeville moved to Roodekop, Germiston, expanded warehousing & manufacturing
• Energade joined the product range, acquired Moni's from Stellenbosch
  Winery

2011-13

Tiger Brands consolidates facilities

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Strong brand portfolio positioned for growth

PREMIUM

MAINSTREAM

VALUE

BRAND ROLE	Premium brand	Premium brand	Mainstream	Mainstream brand	Value brand	Value brand
playing in the	playing in the	beverage brand	offering fun	providing quality	making more
	lifestyle/	Health & Wellness	that helps you to	refreshment for	refreshment for the	glasses of
	experiential space	space	perform at your	every occasion	whole family	refreshment
			best		(modern trade)	(traditional trade)
REASON TO BELIEVE	Adult beverages	Low sugar, low	Functional	Fun and refreshing	Thicker viscosity,	Higher dilution
range	kilojoule beverages	beverages range	beverages range	dual flavoured	ratio beverages
		range	that supports		beverages range	range
			physical and
			mental
			performance

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Solid factory performance and strong brands drive Tiger's increased share

in total consumption

Consumer beverage consumption

30 000			CAGR	10,0%
24 543	24 178			9,0%
25 000			22 089	8,0%
		21 562
		-3.5%
			7,0%
20 000
		5,06%	5,32%	6,0%
		9.8%
15 000	4,50%		5,0%
4,02%
				4,0%
10 000				3,0%
5 000				2,0%
985	1 089	1 090	1 174	1,0%
0			6.0%	0,0%
Nov 2019	Aug 2020	May 2021	Dec 2021
Total Beverages Consumption (Lhs)	Total Tiger Consumption (Lhs)	Tiger Share % (Rhs)

Source :Nielsen Expanded Database Nov 2019 to Dec 2021 | Consumption unit is 250ml serving

+189m additional servings from November 2019 and approaching 1.2bn servings

• The total beverage category consumption serving CAGR has declined from November 2019
  (-2.5 billion servings)
• We have grown consumption in a declining category
• Over the COVID-19 period (Nov2019 - Aug2020) we delivered an additional 106m servings, and since then have increased by a further 86m servings

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