Sticky by
The mobile capability provides the ability to collect eye tracking data, without requiring additional hardware or software installations. By gathering insight into consumer behavior on devices consumers use most frequently, marketers and advertisers gain improved marketing effectiveness and speed to insight.
"We are now expanding the scope of the Sticky platform by adding a brand-new mobile capability, making Sticky a one-stop-shop for advertising and packaging studies", said Ali Farokhian, VP of
"As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are and, consequently, allow us as P&G to continue keep the consumer at heart. During our pilot study with Sticky by
For more information, visit: www.tobiipro.com/product-listing/sticky-by-tobii-pro
Contact
Lina Perdius, Head of Communications,
About Tobii
Tobii is the global leader in eye tracking. Our mission is to improve the world with technology that understands human attention and intent. Tobii operates through three business units: Tobii Dynavox makes specially designed computers that are controlled by eye movement or touch screens for use by people with special needs due to spinal cord injuries, CP, ALS or other medical conditions. Tobii Pro develops and sells eye tracking equipment and services used today by more than 3,500 companies and 2,500 research institutions, including 98 of the world's 100 highest ranked universities. Tobii Tech supplies eye tracking technology for integration into consumer electronics and other products such as personal computers, virtual reality headsets, healthcare applications, and more. Tobii is headquartered in
https://news.cision.com/tobii-ab/r/tobii-pro-launches-new-mobile-eye-tracking-solution-for-marketing-and-advertising-research,c3363077
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https://news.cision.com/tobii-ab/i/sticky-mobile-data-collection-image,c2922946
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