Tomy : Coordinated Global Release of Game-Synchronized Toy Release of POKÉMON Z-RING to Begin from November 18 (Friday)!

For Immediate Release

Coordinated Global Release of Game-Synchronized Toy

August 1, 2016

Release of POKÉMON Z-RING to Begin from November 18 (Friday)! Game-Synchronized Toy Provides 4D Experience by Synchronizing Sounds, Lights, and Vibrations with the Latest Nintendo 3DS Video Game Titles Pokémon Sun and Pokémon Moon

Tokyo, Japan, August 1, 2016: TOMY Company, Ltd. (hereinafter "TOMY"; Head Office: Katsushika-ku, Tokyo/Representative Director, President & CEO: H.G. Meij) will launch the POKÉMON Z-RING (SRP JPY 2,600, excl. tax), a reproduction of the bracelet worn by the lead

character in the Nintendo 3DS video game titles Pokémon Sun and Pokémon Moon (to be released by The Pokémon Company), the latest titles in the POKÉMON*1 series. The toy will be simultaneously launched in Japan, North America and Australia on November 18, 2016 to coincide with the release of

the video game. It will then be launched in phases in at least 20 countries and regions worldwide including Europe.

The POKÉMON Z-RING can be synchronized with Pokémon Sun and Pokémon Moon to enhance the play experience. When the player uses the Z-MOVE in the Pokémon Sun and Pokémon Moon game, the POKÉMON Z-RING worn on the player's wrist simultaneously reacts to the sounds emitted by the Nintendo 3DS and game to produce sounds, lights, and vibrations that differ depending on what type of Z-CRYSTAL is selected. This enables the players to feel as though they are actually there performing a powerful Z-MOVE. The POKÉMON Z-RING is the first video game-synchronized toy that TOMY has produced over its 19 years of creating POKÉMON toy merchandise since 1997.

■ Synchronized sound, light and vibration! A new toy that enables players to truly feel the power of the game!

The Z-MOVE, a new element in Pokémon Sun and Pokémon Moon is a devastating move in which the

full force of the POKÉMON Trainer's will is combined with the POKÉMON to unleash both of their power in an explosive burst. It is so powerful it can only be used once in each battle. The key items for using the Z-MOVE are the Z-RING worn by the POKÉMON Trainer and the Z-CRYSTAL of the POKÉMON. The Z-MOVE the POKÉMON can produce changes depending on the type of Z-CRYSTAL used/inserted in the bracelet. By attaching different types of Z-CRYSTALS in the POKÉMON Z-RING the emitted color and sound effect change and a symbol appears when the POKÉMON Z-RING is lit up, enabling the player to enjoy recreating scenes in the video game where they performed a Z-MOVE. The POKÉMON Z-RING is a detailed reproduction of the Z-RING that appears in the game. TOMY aims to sell 3 million units of the POKÉMON Z-RING worldwide.

■ Coordinated global release to coincide with the release of the latest game software

In October 2012, TOMY's U.S. subsidiary TOMY International, Inc. (Head Office: Illinois, U.S./CEO: H.G. Meij) acquired a commercial license for POKÉMON toys in Europe and the U.S., and the TOMY Group has been planning, developing, and selling POKÉMON toys outside of Japan and Asia where it previously operated in each global region*2.

This year POKÉMON marks its 20th anniversary. For 19 years, the TOMY Group has been developing POKÉMON toys, sharing the POKÉMON goal of "continuing to make POKÉMON fresh, attractive, and beloved by people over the world."*3 TOMY will continue to innovate new ways to play by introducing new characters, and play patterns, while also aiming for market expansion of the

POKÉMON content.

*1 POKÉMON is content born from software for Nintendo GAME BOY launched in 1996.

*2 On October 14, 2012, TOMY's U.S. subsidiary TOMY International, Inc. and The Pokémon Company International (Head Office: Washington, U.S./President: Kenji Okubo), a U.S. subsidiary of The Pokémon Company (Head Office: Minato-ku, Tokyo/President and Representative Director: Tsunekazu Ishihara), concluded a multi-year global toy license agreement.

*3 Some contents of the product sets to be launched will vary by country/region

Product Description UNITED STATES, EUROPE & AUSTRALIA

Product name: POKÉMON Z-RING SET

Release date: Simultaneous to video game release in each territory Suggested retail price: Varies by territory

Target Age: 4+

Pre-order availability: Varies by territory

Product name: POKÉMON Z-CRYSTALS

Release date: Simultaneous to video game release in each territory Suggested retail price: Varies by territory

Target Age: 4+

Pre-order availability: Varies by territory

Official website: http://www.takaratomy.co.jp/products/pokemon/z_ring/

Copyright: Pocket Monster and Pokémon are registered trademarks of Nintendo/Creatures/GAME FREAK. Nintendo 3DS is a trademark of Nintendo.

For Press Inquiries Contact:

TOMY Company, Ltd. Public Relations Team Tel: [phone] Fax: [phone]