TOYOTA MOTOR CORPORATION An elegant, simple, and class-beating design based on the principle of Harmo-tech (advanced yet familiar technologies that stimulate the intellect and the senses).
- AQUA Early Stage Sketch
- AQUA Early Stage Sketch
- AQUA Early Stage Sketch
- AQUA Small Image Model
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Final Model
- AQUA Final Stage Sketch
- AQUA Early Stage Sketch
- AQUA Early Stage Sketch
- AQUA Early Stage Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Development Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Final Stage Sketch
- AQUA Early Stage 3-D Modelling
Toyota Motor East Japan
Like water, as its name suggests, it's something that we can't do without.
A partner at times, or a lifeline at others, it's a car that will accompany you in this new era.
This is what I had in mind at the very start of the design development.
Toyota Motor East Japan
For the next Aqua, I had a vague image of something advanced yet familiar and people-friendly as opposed to something super futuristic that I had imagined in my childhood.
Advanced technology that accompanies people in harmony; this is how I thought it should be.
Its presence alone would not only be comforting but also add colors to our everyday life as a casual compact car. I was inspired by objects with flowing, organic shapes and created a simple iconic design that needn't rely on superficial character lines.
Toyota Motor East Japan
I created many quick models to express a shape that conveys an advanced yet people-friendly look. In order to do so, I explored various shapes using 3-D tools as if I were brainstorming idea sketches.
Toyota Motor East Japan
The Aqua's look is neither cute nor cunning, and I struggled until the very end to find that perfect balance between a vigorous and friendly look.
Taking advantage of the computer, I forcefully transformed my original shapes in order to create a look that otherwise would have been impossible by hand sketching.
By coincidence, I came upon a photo that inspired me to create a simple and new 'shape x function' design. I imagined dividing a shape into two, then shifting them to place the functional elements in-between to enhance usability.
At the same time, I realized that this theme enabled a wide range of new possibilities for occupant-friendly CMF.
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Toyota Motor Corporation published this content on 19 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 July 2021 18:17:03 UTC.
