A support and a rising MA could launch a speedup.

Sales should rise of 6%. The P/E ratio for 2015 estimates earnings is below the industry average. Moreover, the security offers a yield over 4%.

Technically, the security has been in a bullish trend for many months. The share is presently in an accumulation tunnel limited by the GBp 361.6 and the GBp 385.3. After a successful test of its short term resistance, the stock is currently evolving near its support, in the 50- day moving average zone. The closeness of those two technical aggregate could serve as a basis for a forthcoming acceleration.

Consequently, investors may open a long position at current prices and target the GBp 385 resistance area. A stop loss should be set at GBp 356.8.