trivago research shows travel plans are deliberately fluid as
DÜSSELDORF, GERMANY – 14 July 2021 – Following a year and a half of limited travel, Europeans are set to capitalize on a summer of loosening restrictions – although holidays will look different for many. A new study from global accommodations platform trivago showed that a third of people across
According to the research, the vast majority of respondents in all four countries surveyed –
European consumers believe demand is driving up holiday costs
Across every country surveyed, the majority of people believe that holiday accommodation prices are being driven up by demand for travel over the summer. This is especially true in the
For some, this has halted holiday plans, with one in ten respondents in both the
However, there is also good news, as a significant number have already booked holidays despite uncertainty and increased costs. In
People across
City breaks and beach destinations popular in June
With many across
City breaks are also experiencing a surge in popularity. Click-outs for
While Brits are taking shorter breaks, with trips of 3 days or less making up 81% of bookings, longer breaks are becoming more popular in
To learn more, visit trivago.com.
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*Click-out – when a user clicks on an offer on trivago and is forwarded to a booking site
About trivago
trivago is a leading global accommodation search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by providing them access to a deep supply of accommodation information and options from hundreds of websites. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of June 30, 2020, trivago has established 54 localized platforms connected to over 5.0 million hotels and alternative accommodations, in over 190 countries
Media Contact:
stephanie.lowenthal@trivago.com
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