TRESemmé - one of the world's biggest names in haircare - is the 24th brand from Unilever's Beauty & Personal Care portfolio to join the People for the Ethical Treatment of Animals (PETA) Beauty Without Bunnies list.

The 'not tested on animals' certification applies to TRESemmé's entire range - available in 65 countries. The PETA-Approved logo will appear on TRESemmé packaging from January 2022, and TRESemmé has enacted a policy which means animal tests on any of its products, anywhere in the world, is strictly prohibited.

'Not testing any of our products on animals is critical to our values at TRESemmé. PETA's Beauty Without Bunnies programme is recognised worldwide for its high-quality standards and rigour, and we are proud to be a brand that is officially PETA-Approved,' says Bérengère Loubatier, Global Brand Vice President at TRESemmé.

'With TRESemmé's range of professional quality products, our consumers can own their style while knowing that none of our products are tested on animals.'

'PETA's global Beauty Without Bunnies Programme welcomes Unilever's iconic professional haircare brand, TRESemmé, to our list of companies that have banned all tests on animals,' adds Kathy Guillermo, PETA's Senior Vice President, Laboratory Investigations Department.

'Compassionate shoppers everywhere can now look to TRESemmé for professional quality hair products that are not animal-tested. We agree that every woman should look and feel fabulous - and by using animal test-free products, we can all feel beautiful from the inside out.'

Attachments

  • Original document
  • Permalink

Disclaimer

Unilever plc published this content on 27 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 May 2021 12:30:00 UTC.