Vertone announced Urban Outfitters as the brand's latest retail partner, now selling their hair and color care products through urbanoutfitters.com. Vertone is known for their semi-permanent, color-depositing conditioners. And all it takes is 15 minutes! Vegan and cruelty-free, oVertone products do not contain ammonia, bleach, or developers, so while they add color to blonde or brown strands, they won't lift or lighten just enhance and reinvigorate! The formulas are ideal for all hair types and based on the nourishing powers of plant-based oils. This includes coconut oil, linseed oil, jojoba oil and evening primrose oil (to name a few). Whenever possible, ingredients are also organically and/or sustainably sourced. In addition to their color products, the online launch also includes oVertone's The Remedy Colorless Hair Mask ($27) to keep hair in maximum condition and The Fader Clarifying Shampoo ($22) to gently remove existing shades.