Vertone Announces Urban Outfitters as New National Retail Partner
September 09, 2021 at 08:51 am EDT
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Vertone announced Urban Outfitters as the brand's latest retail partner, now selling their hair and color care products through urbanoutfitters.com. Vertone is known for their semi-permanent, color-depositing conditioners. And all it takes is 15 minutes! Vegan and cruelty-free, oVertone products do not contain ammonia, bleach, or developers, so while they add color to blonde or brown strands, they won't lift or lighten just enhance and reinvigorate! The formulas are ideal for all hair types and based on the nourishing powers of plant-based oils. This includes coconut oil, linseed oil, jojoba oil and evening primrose oil (to name a few). Whenever possible, ingredients are also organically and/or sustainably sourced. In addition to their color products, the online launch also includes oVertone's The Remedy Colorless Hair Mask ($27) to keep hair in maximum condition and The Fader Clarifying Shampoo ($22) to gently remove existing shades.
Urban Outfitters, Inc. is a lifestyle products and services company. The Company through three segments: Retail, Wholesale and Nuuly. The Retail segment includes its store and digital channels and includes its Anthropologie, Free People, FP Movement and Urban Outfitters brands. In addition to retail stores, it offers its products and services directly to its customers through its Websites, mobile applications, social media and third-party digital platforms, catalogs and customer contact centers. The Wholesale segment primarily designs, develops, and markets apparel, intimates, activewear and shoes. The Wholesale segment sells through department and specialty stores worldwide, digital businesses and its Retail segment. The Company operates a Wholesale segment under the Free People, FP Movement and Urban Outfitters brands. The Nuuly segment consists of the Nuuly brand, which includes Nuuly Rent and Nuuly Thrift. Nuuly Rent is a monthly womenâs apparel subscription rental service.