Venture Platforms is the newest component to VF's overall brand portfolio strategy and complements the company's two existing brand portfolio pillars: Core Brands, which are VF's large, global brands, including Vans, The North Face and Timberland; and Emerging Brands, which comprise the remaining 10 brands in the company's portfolio.
'To ensure VF's sustained growth over time, it's imperative that we gain greater and earlier visibility into disruptive business models and capabilities within our industry so that we can incubate and invest in new, leading-edge, consumer-led ideas,' said
Venture Platforms has two, reinforcing arms:
VF Venture Foundry: VF established this internal business model incubator to focus on new or evolving business models, platforms, experiences, and services within VF's existing brand portfolio, as well as to address disruptive opportunities outside of its current operations.
Venture Platforms is led by a small team of existing VF associates who work in close coordination with VF's brands and Entrepreneurs in Residence. It is supported by a venture advisory board that includes representatives from VF brands and functions in addition to select external venture experts.
To learn more about VF Venture Foundry and VF Venture Foundry's Entrepreneur-in-Residence opportunities, visit venturefoundryvfc.com. To learn more about
About VF
Founded in 1899,
VF Corporation Contacts:
Vice President,
Craig_hodges@vfc.comJoe Alkire
Vice President,
Investor Relations and
Joe_alkire@vfc.com
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