Vacasa promoted John Banczak, who has been senior vice president of innovation, to fill the newly created C-suite role of chief strategy officer. He joined Vacasa in the year 2021 when it bought his company TurnKey. Within Vacasa he oversaw the rollout of its latest suite of technology tools that create a smart home platform for guests and homeowners.

In his new role he will work with senior leaders on long-term growth plans and broader strategy to "re-invent" the vacation rental industry. Banczak is based at Vacasa's Austin, Texas, office.