Veeva Systems announced that NTC Srl will deploy multichannel Veeva CRM in Italy and Spain. Veeva CRM will enable NTC's commercial teams to engage with healthcare professionals (HCPs) more effectively, both in person and across digital channels, accelerating NTC's journey towards digital excellence. NTC will replace its existing CRM system with an advanced solution that will enable its commercial teams to collaborate more effectively and gain visibility into customer activity.

With Veeva CRM, NTC's field teams can track their performance, view marketing results, and quantify their impact to drive continuous improvement. Reps will also have access to real-time actionable insights at the point of execution through Veeva CRM MyInsights, to forge deeper relationships with HCPs by offering the information they need, when they need it, in the device of their preference.