Veeva Systems announced that Teva Pharmaceuticals has expanded its use of Veeva solutions with the adoption of Veeva CRM to align pharmacy sales on a single platform in eight countries across Europe, including France, Italy, Spain, Bulgaria, Czech Republic, Slovakia, Hungary, and Poland. Teva, which produces generics and biopharmaceutical medicines, needed an advanced solution to unify pharmacy sales across geographies. Teva previously used multiple legacy systems in different countries.

The company harmonized its commercial technology landscape across Europe by deploying pharmacy sales on a single platform. Using Veeva CRM for pharmacy sales has reduced administrative burden for Teva and has enabled its teams to easily share best practices between markets.