VerifyMe, Inc. together with its subsidiaries, Trust Codes Global Limited (Trust Codes Global) and PeriShip Global LLC (PeriShip Global), (together VerifyMe or the company) provides brand owners time and temperature sensitive logistics, supply chain traceability, authentication, anti-counterfeiting, and data-rich brand enhancement services, announced global honey brand Manuka Health has become its first end-to-end integration with Amazon's Transparency service to further integrate VerifyMe's brand protection within the Amazon marketplace. VerifyMe selected Manuka Health as the first customer to take advantage of VerifyMe's product cloud and machine learning anti-counterfeit capability seamlessly integrated with the Amazon Transparency service. VerifyMe's unique, per item, codes are tracked in Amazon's systems and authenticated prior to a customer's order shipment.

Manuka honey from New Zealand is prized for its properties and celebrated globally due to its rich flavor profile and unique health characteristics, along with limited availability. Because of its prized status in the honey world, Manuka honey products are frequently the target of counterfeiters. Manuka Health, a global leader in Manuka Honey have linked their current VerifyMe® item level identification QR code with Amazon Transparency's protection program to enhance trust with consumers that the product they are getting is genuine Manuka honey.

Brands that use unique per item codes from the VerifyMe platform can now have products authenticated as genuine in Amazon's stores and marketplace prior to fulfillment, without any changes to existing manufacturing and packaging processes.