Veritas Farms Announces Expanded Geographic and Product Partnership with Kroger Family of Stores
November 16, 2021 at 08:00 am EST
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Veritas Farms, Inc. announced that it is expanding its product portfolio and distribution partnership with Kroger Family of Stores. Under this new agreement, Kroger will be introducing a variety of new hemp oil (CBD+) cosmetic products into its existing product offering and expanding its geographic presence throughout the United States. The multi-state distribution of products will include the following banners: Kroger, Dillons, Fry?s, Fred Meyer, King Soopers, QFC, Ralph?s and Smith?s. Kroger currently offers a variety of Veritas? products in participating stores throughout Arizona, Arkansas, Colorado, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, South Carolina, Tennessee, West Virginia, Washington, and Wyoming. The geographic expansion extends the already sizable partnership to the following new states: Alabama, California, Louisiana, Mississippi, Montana, New Mexico, Oregon, and Virginia. The combined additional distribution will now feature Veritas Farms topical products in a total of 27 states and 1,200+ locations across the Kroger Family of Stores as of mid-November 2021. Featured new products of the expansion include full spectrum hyaluronic day cream, cucumber eye cream, rejuvenating night cream, mattifying blemish cream, mint lavender lotion, muscle relief sports cream, and cherry lip balm, to complement Veritas Farms? existing cosmetic line of salves, moisturizing lotions, and other assorted lip balms.
Veritas Farms, Inc. (Veritas Farms) is an agribusiness that is focused on growing, producing, marketing, and distributing quality, whole plant, full spectrum hemp oils and extracts containing naturally occurring phytocannabinoids (collectively, CBD). Veritas Farms owns and operates an approximately 140 acres farm in Pueblo, Colorado, capable of producing over 200,000 proprietary full spectrum hemp plants, which can potentially yield a minimum annual harvest of 250,000 to 300,000 pounds of outdoor-grown industrial hemp. Veritas Farm's products include capsules, gummies, tinctures, lotions, salves, creams, balm sticks, lip balms, and pet chews. It also operates approximately 15,000 square feet of climate-controlled greenhouses to produce a consistent supply of year-round indoor-cultivated hemp. In addition, there is a 10,000 square-foot onsite facility used for processing raw hemp, oil extraction, formulation laboratories, and quality/purity testing.