Versus Systems Inc. announced that it has entered a strategic partnership with game creator Maestro Media to expand Versus' product portfolio and support Maestro Media's upcoming gaming campaigns. Versus' proprietary digital marketing platform will leverage existing Maestro Media campaigns and products to enhance both brand and consumer experiences as well as in-content rewards. Players will soon be able to earn in-game prizes related to Maestro Media games and merchandise.

Winfinite technology will also be used to promote future campaigns for Maestro Media's tabletop games featuring globally renowned and beloved characters and creators. Led by marketing and gaming mogul Javon Frazier, Maestro Media offers best-in-class single and multiplayer games, merchandise and IP that Versus can integrate into its comprehensive advertising tools. Frazier currently serves as the CEO of Maestro Media but previously launched many hugely successful games and campaigns for Studio 71 and Marvel Entertainment.