Viña San Pedro Tarapacá (VSPT) Wine Group has announced the launch of O-61, new bold and intense red wines sold exclusively in the United States. As a wine for adventurous explorers, O-61 is a tribute to Otzi, an iceman who lived over 5,000 years ago and was discovered to have the first tattoos in history, with 61 markings on his skin. As tattoos and wine are both decades-old art forms, they unveil stories and are unique ways of expression.

Featuring a Cabernet Sauvignon and Red Blend, O-61 are bold and modern wines with intense flavors and sweet aromas, paired with velvety tannins due to their nine months of barrel aging. The wines are available in 1,200 distribution points throughout Florida, including Publix and independent liquor stores. They are also sold in other states, including Georgia, Oregon, Texas, and New York, and soon, they will be sold in other regional chains across the U.S. In addition, VSPT Wine Group has revealed the O-61 Radical Ink Up Sweepstakes, in partnership with Miami Ink, whereby four lucky randomly selected winners will each receive a $1,000 value Miami Ink gift card to be applied toward their new tattoo art!

The launch of O-61 wines will also feature a multichannel marketing campaign, including POS branding at stores with a QR code to enter for a chance to win, social media engagement focused on Instagram and YouTube featuring short videos of three people who had their tattoos redesigned at the famous Miami Ink tattoo studio, a radio partnership with iHeart Media and digital billboard ads on a high traffic Florida parkway.