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The disappointing economy and savings realized too slowly are leading Viaplay to lower revenue and profit expectations. The CEO steps down.

The cards are being reshuffled at Viaplay Group. The Swedes that it is not doing as well financially as was planned last year. Short-term financial expectations are being revised downward, almost halved.

Consumers and advertisers reaching out are the main reasons for this development. Demand for streaming services is lower than expected and advertisers in Scandinavia are putting their budgets more cautiously (-12 to 16%). This is a regular pattern in times of greater financial uncertainty.

Jorgen Madsen Lindemann will be given the task of adopting a policy that fits the practice. Anders Jensen(photo) is further thanked for the honor after six years of commitment and he may relinquish his board seat to the man who has previously held senior management positions within the same media house.

What the setback does to the long-term goals in terms of subscriber numbers, for example, is not known at this stage. In any case, Viaplay expects to end the second quarter with 7.7 million subscribers. , there were 7.3 million.

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