Vipshop Holdings Limited announced the appointment of two senior executives, effective October 8, 2013. Mr. Tony Feng is appointed to the position of Vice President of Branding and Public Relations. Mr. Feng has extensive experience as a marketing executive with a strong track record of driving growth through implementing innovative brand-building and public relations programs. Most recently, he served as the Brand Director for Olay in Greater China since 2008.

Mr. Simon Yanxiang Wei is appointed to the position of Vice President of Operations. Mr. Wei brings a wealth of industry experience to his new role, having most recently worked as an independent e-Commerce consultant and trainer, providing strategic and tactical advisory solutions to companies including Vipshop.com, PB89.com, and wangfujing.com. Before that, Simon served as senior operation director at Mbaobao.com.