Webjet Limited (ASX:WEB) has tapped investment bank Goldman Sachs (Goldman Sachs Australia Pty Ltd) for its demerger that analysts consider to be well played by the $3.3 billion online travel agency. The company announced on May 22, 2024 that it was exploring a separation of its two leading travel divisions, WebBeds, the global bed business, and Webjet B2C, which includes Webjet OTA, GoSee and Trip Ninja via a demerger, with the two companies expected to be on the Australian Securities Exchange. Goldman Sachs has been at Webjet's side for a number of years and has worked on the demerger plan.

Industry experts say that WebBeds is the winner for Webjet, with the wholesale accommodation sector more valuable than the highly competitive area of flight bookings for online customers. The split not only unlocks share price value but enables suitors to come forward for the remaining business to consumer assets. It could also be a defensive play to fend off suitors that may have been circling with plans to buy the business and break it up.

Webjet has explored a sale of the business in the past.