Whirlpool Corp and Feeding America West Michigan Partner to Bring “Feel Good Fridges” to Local Communities
November 08, 2021 at 02:08 pm EST
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Feeding America West Michigan and Whirlpool Corporation are partnering to bring "Feel Good Fridges" to select counties in West Michigan. Eleven of these fridges have already been placed in Berrien County-where Whirlpool Corporation is based-with dozens more on the way. Muskegon and Grand Rapids are also set to receive these fridges soon.
"Food inequality is a serious issue in the U.S., and that's why we're excited that this program is launching and starting to pick up speed," said Whirlpool Corporation market manager Gerrod Moore. "In addition to placing fridges in West Michigan where Whirlpool Corporation is headquartered, we're rolling out the program in other Michigan markets such as Detroit, and urban areas across the country including Atlanta, Dallas, and Chicago, providing over 100 refrigerators in total this fall to aid families in need."
Food inequality is a serious issue in the U.S., and that's why we're excited that this program is launching and starting to pick up speed."
Donated by Whirlpool Corporation and filled with nutritious food by Feeding America West Michigan, these community fridges are meant to make healthy options highly accessible for anyone in need. The following locations currently house or will house Feel Good Fridges. Community members can simply take food from the fridge during each organizations' hours of operation.
With a focus on Black, Indigenous People of Color (BIPOC) and target on rural areas, Whirlpool Corporation will be partnering with Feeding America on a national level in an effort to attack food insecurity in underserved communities across the country."For the urban communities we serve, Feel Good Fridges are a great way to help meet the need," said the food bank's President and CEO Kenneth Estelle. "We're very excited to see this new hunger-relief program come to life! Innovative ideas like this one are so important in the fight against hunger."
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Whirlpool Corporation published this content on 08 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 November 2021 19:07:05 UTC.
Whirlpool Corporation is the world leader of the manufacturing and the marketing of large domestic equipments. The group's products are marketed mainly under the Whirlpool, Maytag, JennAir, KitchenAid, InSinkErator, Yummly, Amana, Bauknecht, Indesit, Hotpoint, Ignis Consul, Brastemp and Acros brands. Net sales break down by family of products as follows:
- refrigerators, freezers and air conditioners (31.7%);
- home laundry appliances (26%): washing machine and dryer;
- cooking appliances (25.6%): oven, microwave ovens, hoods, cooktops;
- dishwasher (9.2%);
- other (2.8%): mixers, toasters, culinary robots, etc.
The remaining net sales (4.7%) are from spare parts sales and after-sales services.
At the end of 2022, the group has 35 production sites worldwide.
Net sales break down geographically as follows: North America (58.2%), Europe/Middle East/Africa (20.4%), Latin America (15.9%) and Asia (5.5%).