Financials WPP plc

Equities

Real-time Estimate Cboe Europe Other stock markets 11:30:00 2025-07-16 am EDT			5-day change	1st Jan Change
412.30 ^GBX	-1.93%		-4.13%	-50.34%

11:25am	European Equities Traded in the US as American Depositary Receipts Decline in Wednesday Trading	MT
04:58am	AlphaValue/Baader Europe Cuts WPP Price Target, Financial Estimates on Delayed Recovery	MT

Fiscal Period: December	2020	2021	2022	2023	2024	2025	2026	2027
Net sales ¹	9,762	10,397	11,799	11,860	11,359	10,283	10,125	10,298
Change	-	6.51%	13.48%	0.52%	-4.22%	-9.47%	-1.54%	1.71%
EBITDA ¹	1,812	2,024	2,267	2,233	2,148	1,814	1,810	1,850
Change	-	11.65%	12.01%	-1.48%	-3.81%	-15.53%	-0.23%	2.2%
EBIT ¹	1,271	1,580	1,816	1,786	1,747	1,489	1,481	1,509
Change	-	24.32%	14.97%	-1.65%	-2.18%	-14.74%	-0.58%	1.89%
Interest Paid ¹	-229.3	-214.2	-215	-261.7	-280	-268.3	-277.7	-278
Earnings before Tax (EBT) ¹	-2,791	950.8	1,160	346	1,031	921.4	851.3	969.2
Change	-	134.07%	21.98%	-70.17%	197.98%	-10.63%	-7.61%	13.85%
Net income ¹	-2,974	637.7	682.7	110.4	542	596	520.6	581.1
Change	-	121.44%	7.06%	-83.83%	390.94%	9.95%	-12.65%	11.63%
Announcement Date	3/11/21	2/24/22	2/23/23	2/22/24	2/27/25	-	-	-

¹GBP in Million

Estimates

Fiscal Period: December	2020 Q1	2020 Q2	2021 Q2	2021 Q3	2021 Q4	2022 Q1	2022 Q2	2022 Q3	2022 Q4	2023 Q1	2023 Q2	2023 Q3	2023 Q4	2024 Q1	2024 Q2	2024 Q3	2024 Q4	2025 Q1	2025 Q2	2025 Q3	2025 Q4
Net sales ¹	2,924	2,736	3,236	2,640	2,858	2,574	2,935	2,986	3,304	2,829	4,392	2,837	1,802	2,687	2,912	2,765	2,995	2,482	2,543	2,467	2,756
Change	-	-6.43%	18.27%	-18.42%	8.27%	-9.94%	14.02%	1.74%	10.65%	-14.38%	55.26%	-35.41%	-36.49%	49.13%	8.37%	-5.05%	8.32%	-17.13%	2.47%	-2.98%	11.7%
EBITDA	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Change	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
EBIT	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Change	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Charge d'intérêts	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Earnings before Tax (EBT)	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Change	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Net income	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Change	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Announcement Date	5/27/20	8/27/20	8/5/21	11/24/21	2/24/22	4/27/22	8/5/22	10/26/22	2/23/23	4/27/23	8/4/23	10/26/23	2/22/24	4/25/24	8/7/24	10/23/24	2/27/25	4/25/25	-	-	-

¹GBP in Million

Estimates

Fiscal Period: December	2020 S2	2021 S1	2021 S2	2022 S1	2022 S2	2023 S1	2023 S2	2024 S1	2024 S2	2025 S1	2025 S2
Net sales ¹	4,179	6,133	5,498	6,755	6,290	7,221	4,639	5,599	5,760	5,025	5,224
Change	-	46.75%	-10.35%	22.86%	-6.89%	14.8%	-35.76%	20.7%	2.88%	-12.76%	3.95%
EBITDA ¹	1,178	838.6	1,185	874.8	1,392	895.9	1,337	866	1,282	632.2	1,244
Change	-	-28.78%	41.31%	-26.18%	59.11%	-35.63%	49.26%	-35.24%	48.04%	-50.69%	96.76%
EBIT	888.8	590	960.9	639.1	-	666.3	-	646	-	-	-
Change	-	-33.62%	62.86%	-33.49%	-	-	-	-	-	-	-
Charge d'intérêts	-	-129.2	-97.1	-56.3	-158.7	-102.8	-133.4	-136	-144	-	-
Earnings before Tax (EBT) ¹	-209.6	394.4	556.4	418.6	741.2	204.3	141.7	338	693	100.2	524.2
Change	-	288.17%	41.08%	-24.77%	77.07%	-72.44%	-30.64%	138.53%	105.03%	-85.54%	423.15%
Net income	-340.5	252.7	385	257.9	424.8	112	-	205	-	-	-
Change	-	174.21%	52.35%	-33.01%	64.72%	-73.63%	-	-	-	-	-
Announcement Date	3/11/21	8/5/21	2/24/22	8/5/22	2/23/23	8/4/23	2/22/24	8/7/24	2/27/25	-	-

¹GBP in Million

Estimates

Fiscal Period: December	2020	2021	2022	2023	2024	2025	2026	2027
Net Debt ¹	696	901	2,479	2,504	1,690	2,609	2,538	2,661
Change	-	29.45%	175.14%	1.01%	-32.51%	54.38%	-2.72%	4.85%
Announcement Date	3/11/21	2/24/22	2/23/23	2/22/24	2/27/25	-	-	-

¹GBP in Million

Estimates

Fiscal Period: December	2020	2021	2022	2023	2024	2025	2026	2027
CAPEX ¹	218.3	263.2	208.4	177.2	189	263.4	260.5	257.6
Change	-	20.57%	-20.82%	-14.97%	6.66%	39.38%	-1.12%	-1.1%
Free Cash Flow (FCF) ¹	1,836	1,740	492.5	1,061	1,219	916.8	971.7	1,038
Change	-	-5.27%	-71.69%	115.43%	14.89%	-24.79%	5.99%	6.77%
Announcement Date	3/11/21	2/24/22	2/23/23	2/22/24	2/27/25	-	-	-

¹GBP in Million

Estimates

Fiscal Period: December	2020	2021	2022	2023	2024	2025	2026	2027
Profitability
EBITDA Margin (%)	18.57%	19.46%	19.21%	18.83%	18.91%	17.65%	17.88%	17.97%
EBIT Margin (%)	13.02%	15.19%	15.39%	15.06%	15.38%	14.48%	14.63%	14.65%
EBT Margin (%)	-28.59%	9.14%	9.83%	2.92%	9.08%	8.96%	8.41%	9.41%
Net margin (%)	-30.46%	6.13%	5.79%	0.93%	4.77%	5.8%	5.14%	5.64%
FCF margin (%)	18.81%	16.73%	4.17%	8.95%	10.73%	8.92%	9.6%	10.08%
FCF / Net Income (%)	-61.76%	272.81%	72.14%	961.05%	224.91%	153.84%	186.67%	178.54%
Profitability
ROA	1.95%	2.98%	3.88%	3.7%	3.72%	2.1%	2.16%	2.2%
ROE	11.5%	22.87%	30.15%	29.08%	28.29%	19.37%	17.53%	16.48%
Financial Health
Leverage (Debt/EBITDA)	0.38x	0.45x	1.09x	1.12x	0.79x	1.44x	1.4x	1.44x
Debt / Free cash flow	0.38x	0.52x	5.03x	2.36x	1.39x	2.85x	2.61x	2.56x
Capital Intensity
CAPEX / Current Assets (%)	2.24%	2.53%	1.77%	1.49%	1.66%	2.56%	2.57%	2.5%
CAPEX / EBITDA (%)	12.04%	13.01%	9.19%	7.94%	8.8%	14.52%	14.39%	13.92%
CAPEX / FCF (%)	11.89%	15.13%	42.31%	16.7%	15.5%	28.73%	26.81%	24.83%
Items per share
Cash flow per share ¹	1.68	1.673	0.6278	1.132	1.284	0.8324	0.8618	0.9268
Change	-	-0.44%	-62.47%	80.28%	13.4%	-35.15%	3.53%	7.54%
Dividend per Share ¹	0.24	0.312	0.394	0.394	0.394	0.2804	0.2742	0.3186
Change	-	30%	26.28%	0%	0%	-28.83%	-2.2%	16.19%
Book Value Per Share ¹	3.96	2.953	3.225	3.141	3.227	3.426	3.737	4.025
Change	-	-25.42%	9.19%	-2.61%	2.74%	6.18%	9.09%	7.7%
EPS ¹	-2.427	0.525	0.612	0.101	0.494	0.5342	0.4568	0.5122
Change	-	121.63%	16.57%	-83.5%	389.11%	8.13%	-14.5%	12.15%
Nbr of stocks (in thousands)	1,216,111	1,148,624	1,065,133	1,069,034	1,072,999	1,078,802	1,078,802	1,078,802
Announcement Date	3/11/21	2/24/22	2/23/23	2/22/24	2/27/25	-	-	-