Oslo, 15 July 2021: Several temporarily store closures and delayed delivery of
incoming goods hampered sales in the quarter and total operating revenue ended
at NOK 2.4 billion (NOK 2.9 billion). XXL is not satisfied with the sales and
market share development and will sharpen campaign activities going forward.
However lost sales in the quarter were compensated through improved gross
margins and good cost control, delivering a solid EBITDA of NOK 392 million (NOK
404 million).

Highlights from the quarter:
- Operating revenue of NOK 2 420 million (NOK  2 865 million) - deviation from
last year mainly explained by store closures and product availability
- Strong gross margin of 41.8 per cent (37.0 per cent)
- EBITDA of NOK 392 million (NOK 404 million)
- Refinancing of the Group and returning to dividend distribution

CEO Pål Wibe says:
- It has been an extraordinary quarter. We started the quarter with 20 of 37
stores closed in Norway. We have also suffered from severe challenges in the
bike market, with delays both in bike production and the freight market. These
disruptions have been due to the pandemic.
- We are not satisfied with the recent sales and market share development, but
we still deliver solid results close to record-levels. We have also completed
several strategic projects to position XXL as a destination for the sports and
outdoor enthusiasts. We are well prepared for the future.
- We see that many customers will stay at home also this summer, with
watersports and outdoor being two of the most popular summer categories, and
watersports and racket sports growing the most.

In the quarter XXL has implemented several projects including roll-out of RFID,
electronic price labels, modernized brand platform and new store layouts towards
the customers.  XXL works on other strategic initiatives to increase operational
efficiency that over time should contribute to increasing market shares,
strengthening the E-commerce channel, and stabilizing the gross margins. 

XXL has refinanced the Group, providing total bank loan facilities of NOK 1.8
billion at improved terms, giving increased flexibility and the ability to
return to dividend distribution. The Board of Directors propose an extraordinary
dividend of NOK 500 million to be paid out during H2 2021.

Outlook
XXL's target and goal going forward is to over time gain market shares in all
markets, and continue the growth in the E-commerce channel.

XXL targets to stabilize the gross margin above 39 per cent.

In line with the existing strategy, XXL will continue to invest in operational
efficiency, selective new store openings, E-commerce platform, existing stores,
infrastructure and IT. Total CAPEX for XXL Group in 2021 is expected to be
around NOK 250-300 million. 

Going forward XXL expects the pace of the store roll-out to be 3-5 new stores
per year. XXL has signed 2 new lease agreements for store openings in 2021 where
of 1 in Sweden and 1 in Austria. At the same time XXL will be downsizing several
existing stores.

For further information please find attached the quarterly report and the
presentation material. For APMs please see the quarterly report for further
definitions and reconciliations. 

The results will be presented at 08:00 CET by CEO Pål Wibe and CFO Stein
Eriksen. The presentation will be held in English and will be webcasted at
www.xxlasa.com. The presentation will be conducted only as a webcast. 

For further queries, please contact: 
Investor Relations: 
Tolle O. R. Grøterud
Phone: +47 90 27 29 59 
E-mail: ir@xxlasa.com
 
Press contact: 
Andreas Nyheim 
Phone: + 47 952 11 779 
Email: presse@xxl.no 

This information is considered to be inside information pursuant to the EU
Market Abuse Regulation and is subject to the disclosure requirements pursuant
to section 5-12 of the Norwegian Securities Trading Act.

About XXL ASA 
XXL is a leading sports retailer with stores and e-commerce in Norway, Sweden,
Finland, Denmark and Austria. It is the largest among the major sports retailers
in the Nordics. XXL pursues a broad customer appeal, offering a one stop shop
experience with a wide range of products for sports, hunting, skiing, biking and
other outdoor activities. XXL's concept is to have the largest stores with the
best prices and the widest assortment of products, focusing on branded goods.

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