Yerbae Brands Corp. announced a significant expansion of its partnership with Sprouts Farmers Markets. This expansion introduces Yerbae into a new front cooler placement, amplifying its visibility and accessibility to consumers across 250 Sprouts locations.

Yerbae's booming footprint in the natural grocery market will see additional growth as a result of this collaboration, with increased distribution in key regions, including Southern California, Northern California, Arizona, Texas, Colorado, Georgia, Florida and Tennessee. Sprouts' commitment to providing high-quality natural products aligns seamlessly with Yerbae's mission to offer refreshing, health-conscious beverage choices. The latest development will see Yerbae expanding its second point of distribution in each location into a prominent half shelf placement within Sprouts' front-end merchandising coolers, strategically positioned near the check stand registers.

The authorization to expand into Sprouts' front-end coolers is expected to be implemented in the new year, marking a new chapter in the collaborative success story of Yerbae and Sprouts Farmers Markets.