Yerbaé Brands Corp. announced a new national partnership with Happy Valley United (HVU), the Name, Image and Likeness (NIL) collective supporting all 31 varsity sports and more than 800 Penn State student-athletes. As a leader in the rapidly growing better-for-you energy drink market, Yerbaé has crafted an exclusive plant-based energy drink called Happy Valley Blue Razz along with an iconic custom can that celebrates the spirit of the Happy Valley community and supports the HVU mission. Yerbaé Happy Valley Blue Razz can be preordered at company website for delivery in early 2024. The partnership will direct a portion of the proceeds from each order to Happy Valley United.
The partnership and launch of a proprietary flavor shows Happy Valley United?s and Yerbaé?s dedication to supporting student-athletes and fueling the community with an all-natural, zero sugar, zero calorie energy drink.