Log in
Show password
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 
  1. Homepage
  2. Equities
  3. United States
  4. Nyse
  5. Yext, Inc.
  6. News
  7. Summary
    YEXT   US98585N1063


SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector news

Yext : The Essential People Skills Needed to Succeed in Service Industries

10/14/2021 | 02:52pm EST

When creating a job listing, the primary focus is typically on technical skills and experience in the industry. Whether that means fluency with programming languages, certifications, or other credentials, people often hone in on those skills too much and fail to think about the soft skills involved in collaborating and communicating with other people.

The Essential People Skills Needed to Succeed in Service Industries

In work, as in life, it's very rare to find a position where you are completely on your own. Most people work with others, in a team or department where strong interpersonal skills are necessary. Even working remotely doesn't exempt employees from needing to collaborate and work jointly on projects with vendors and team members.

To be effective as a team player, especially if your position also has you interact with customers, there are certain essential people skills that need some attention.


Accessibility is a two-fold skill. On the one hand, it means making yourself available to others and encouraging communication. Regardless of what kind of role you occupy, whether managerial or not, people need to feel like you are approachable. If they want to ask you questions, get your input on something, or ask for a favor, you want people to feel like they can connect with you.

The other part of accessibility is being able to empathize. It is essential that we can empathize with or relate to other people to understand what they're saying and why they're saying it. Even if you've never experienced their precise predicament, you should be able to extrapolate based on your own experiences and gain an understanding of what people are dealing with.

Another way to think about accessibility is through interest. If a coworker or boss is telling you something or making small talk, it's important not to fade out of the conversation and that you demonstrate interest.

Knowing When to Quit

Persuasion is a great soft skill to have when trying to influence others, but it's also crucial that you have the emotional intelligence to know when to quit. Having confidence in your ability to explain your perspective and influence people to see your point of view may work in many situations, but sometimes you will need to use your social skills and agree to disagree.

The other side of this is, of course, knowing when not to quit. Throughout life and in the workplace, you will need to stand up for your ideas. Being persuasive is an essential sales skill, but knowing when to use your powers of persuasion is what elevates persuasiveness to the next level. Know who you can persuade, when to try it, and how to appeal to that particular person or audience.

Self-Control and Patience

Another vital people skill is exercising self-control and self-awareness. There will be times when you lose patience, be it your boss, a coworker, or a customer. Sometimes, people will not understand what you're saying, or they'll lose their tempers, or otherwise behave badly in a social situation.

That's why it is so important for you to remain patient. In most cases, losing your temper too will be completely unproductive and may even cost you your job, depending on the circumstances.

As many people in the service industries can attest, customers are allowed to throw temper tantrums with little to no repercussions, whereas an employee who responds in kind to personal insults could be fired.

Part of self-control and patience means keeping an open mind. You don't have to agree with the things other people say, or like them, but when you keep an open mind, it is much easier to stay patient with others since you're actively trying to put yourself in their shoes.

It's best to be willing to show empathy and hear someone out, as long as they're not harassing you, to understand their viewpoint.

Trust and Be Trusted

When building trust and rapport with your different personality types, nothing will get done if you and your coworkers can't trust each other. Learning to depend on other people and be willing to ask for help, or give it in return, is a vital skill and vital for teamwork.

It's almost impossible to complete big projects on your own, and you'll need to trust that your coworkers will do their jobs and meet the deadline.

Similarly, you need your coworkers and bosses to know that they can depend on your honesty. This is a good example of why you should constantly evaluate yourself and take stock of what's on your plate.

If someone asks you to do more than you can in a timeframe, it's always better to say no and ask them to either assign it elsewhere or ask for an extension than to say you can do something and then not get it done.

Trustworthiness includes a certain level of flexibility. Some bosses take this too far and demand that their employees always be on-call or ready at the drop of a hat, but some flexibility is always helpful. Coworkers can have family emergencies or get sick and, if you can, taking on some of their responsibilities or helping out by shifting your schedule is a great way to demonstrate that you can be relied upon.

Active Listening

Active listening is one of the most important soft skills and is something that you should practice in every facet of your life. It's actually a valued form of non-verbal communication.

When someone is speaking to you, especially if you're doing something else, your brain will automatically tune some or most of what they say out. No matter how great you are at multitasking, the human brain can only handle so many stimuli so audio often takes a backseat to visual.

If you're one of the few who can process exactly what someone is saying while you're working on an unrelated topic, there are still body language and visual cues you may be missing. These can indicate tone and emotion.

If the other person can see you and sees that you're doing something else, it doesn't matter how carefully you're listening to them, they won't see you giving your undivided attention to them and will feel like they aren't being prioritized.

Another example of active listening is to wait until the person speaking has finished before you formulate a response. This means actually listen to them all the way through instead of predicting a response partway through and then spending time coming up with your answer instead of listening.

It does make conversations take longer, but they're still shorter than wasting time giving a predicted response and then having to clarify later.

Negotiation and Compromise

Many job offers include a portion of negotiating over salary, benefits, and other forms of compensation, and many job hunters aren't taught how to ask for more.

Negotiation skills are some of the essential communication skills needed when presenting your ideas for new pitches. You and coworkers must find a common ground. Negotiating and compromising is the only way to ensure that your contributions are still recognized while also accepting input from everyone else on the team.

Part of the skill we listed above, knowing when to quit, also means knowing when you can't persuade people entirely to your point of view, but you can negotiate to a place where you both feel comfortable.

In Summary

Unlike technical skills that can be learned in a classroom or online, it's often difficult to learn soft skills and to develop strong communication skills. Kindergarten and pre-school are the only areas that focus on those skills so you will need to go back to basics and relearn how to get along with others and practice those people skills in your daily life so they become natural habits at the office.

Contact us to learn more about sharing knowledge and enhancing your company's customer service skills.


The 20 People SkillsYou Need To Succeed At Work | Forbes

What Is Customer Service? What Is Good Customer Service? | Zendesk

18 People Skillsfor the Workplace| Indeed


Yext Inc. published this content on 14 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 October 2021 18:51:03 UTC.

ę Publicnow 2021
All news about YEXT, INC.
12/03YEXT, INC. Management's Discussion and Analysis of Financial Condition and Results of ..
12/03Tech Stocks Advance Pre-Bell Friday
12/02YEXT : What Is Indexing a Website? Creating Indices, Objects And Updates
12/02Yext Fiscal Q3 Non-GAAP Net Loss Widens, Revenue Rises; Fiscal 2022 Revenue Outlook Lif..
12/02YEXT : Fiscal Q3 Earnings Snapshot
12/02YEXT : Announces Third Quarter Fiscal 2022 Results - Form 8-K
12/02Earnings Flash (YEXT) YEXT Posts Q3 Loss $-0.04, vs. Street Est of $-0.07
12/02Yext, Inc. Provides Revenue Guidance for Fourth Quarter Ending January 31, 2022 and Ful..
12/02Yext, Inc. Announces Third Quarter Fiscal 2022 Results
12/02Yext, Inc. Reports Earnings Results for the Third Quarter and Nine Months Ended October..
More news
Analyst Recommendations on YEXT, INC.
More recommendations
Financials (USD)
Sales 2022 390 M - -
Net income 2022 -99,7 M - -
Net cash 2022 236 M - -
P/E ratio 2022 -13,6x
Yield 2022 -
Capitalization 1 379 M 1 379 M -
EV / Sales 2022 2,93x
EV / Sales 2023 2,57x
Nbr of Employees 1 300
Free-Float 84,5%
Chart YEXT, INC.
Duration : Period :
Yext, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends YEXT, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 7
Last Close Price 10,63 $
Average target price 14,75 $
Spread / Average Target 38,8%
EPS Revisions
Managers and Directors
Howard Lerman Chief Executive Officer & Director
Brian Distelburger Co-President, Chief Operating Officer & Director
David Rudnitsky Co-President & Chief Revenue Officer
Steven M. Cakebread Chief Financial Officer
Michael Walrath Chairman
Sector and Competitors
1st jan.Capi. (M$)
YEXT, INC.-32.38%1 379
NETFLIX, INC.15.69%277 102
PROSUS N.V.-14.03%269 226
AIRBNB, INC.23.19%114 680