Ynvisible Interactive Inc. announced that Digety, a company revolutionizing electronic price labels in the fashion industry, has selected Ynvisible as the supplier of displays for its re-usable digital price labels. Digety's price labels address needs within sustainable clothing and fashion. Ynvisible's displays will go into Digety's re-usable smart price labels, which are flexible enough to pass as paper labels and designed to minimize electronic waste.

The explosive growth in the number of sustainable clothing brands in recent years, has increased demand for more eco-friendly materials, improved manufacturing techniques, and the reuse and recycling of materials for the minimization of waste across the fashion value chains. This trend extends to how products are labelled and prices displayed. Further with the continuing trend in digital transformation within the retail sector, there is a growing need to be able to rapidly and frequently change prices to synchronize the online and physical store prices, price reductions, and campaigns.

Updating prices on individual garments is costly and labor-intensive with conventional paper labels.