To whom it may concern
March 1, 2012
Yahoo Japan Corporation Masahiro Inoue, President & CEO Stock code: 4689

Notification of New Operating Officer Team and Change in Representative Director

In a Board of Directors meeting held today, Yahoo Japan Corporation decided to introduce a new group of operating officers, effective April 1, 2012, and make a change in its representative director, scheduled for June 2012. Details are as follows.
1. Purpose of introduction of new operating officer team
Masahiro Inoue, President & CEO
Masayoshi Son, Chairman of the Board of Directors
As a result of discussions among the Company's directors about business strategies for the new fiscal year starting in April 2012, it was decided to take steps to further clarify the separation of management and operations and to effect a major rejuvenation of the Company's operating officer team. These measures are intended to steer management toward a more aggressive business growth strategy.
The Internet industry is entering a major transformation period where there will be a rush of new customer needs, competitive factors, and competitors. The Internet usage environment also is changing at a rapid pace along with the sharp expansion in the use of smartphones and other developments.
To remain competitive in this business environment, it will be essential for the Company to successively introduce new measures that respond to customer needs in addition to utilizing the business base it has established to date and its competitive advantages.
Moreover, the operating officers of companies in the fast-growing Internet industry are typically young and cope with market change using extremely flexible thinking. We believe that it is the fate of companies in the Internet industry to have to be constantly coming up with new services, products, and business models if they wish to remain viable companies.
In view of this backdrop, we have decided to introduce a new group of operating officers that will substantially rejuvenate our operation team. We intend this move to enable the Company to respond quickly and dynamically to its innovation-demanding business environment and to further accelerate the growth of Yahoo Japan Corporation.
2. New Operating Officer Team (Effective April 1, 2012)

Title

Name

New or

re-appointment

Chief Executive Officer (CEO) Operating Officer

Manabu Miyasaka

New

Chief Operating Officer (COO) Operating Officer

Head of Media Business Group

Kentaro Kawabe

New

Chief Financial Officer (CFO) Operating Officer

Toshiki Oya

New

Operating Officer

Head of BS Business Group

Masatsugu Shidachi

New

Operating Officer

Head of Consumer Business Group

Koji Sakamoto

New

Operating Officer

Head of Business Strategy Group

Kazuto Ataka

New

Operating Officer

Head of Operations Group

Tetsuya Nishimaki

Re-appointment

Operating Officer

Head of R&D Group

Tomoaki Tanida

New

Operating Officer

Chief Mobile Officer (CMO)

Shin Murakami

New

3. Change in Job Responsibility of Directors (Effective April 1, 2012)

New Title

Name

Old Title

Representative Director

President

Masahiro Inoue

Representative Director

President

Chief Executive Officer (CEO)

Director

Akira Kajikawa

Director

Chief Financial Officer (CFO) Managing Operating Officer

Director

Hiroaki Kitano

Director

Chief Operating Officer (COO) Managing Operating Officer

Note: The above three officers will resign their positions as directors at the ordinary general meeting of shareholders in June 2012.
4. Change in Representative Director (Scheduled for June 2012) (New) Name: Manabu Miyasaka
Title: Representative Director, President & CEO (Scheduled) (Retiring) Name: Masahiro Inoue
Title: Representative Director, President
Timing: The change will be made after the new candidate has been elected as a director by the ordinary general meeting of shareholders in June 2012.
Profile of Incoming Representative Director

Name/ Birth Date

Profile

Number of Yahoo Japan

Corporation shares owned

Manabu Miyasaka

Born November 11,

1967

April 1991: Joined UPU Co., Ltd. June 1997: Joined Yahoo Japan Corporation.

January 2002: Appointed Senior

Manager, Media Business.

April 2009: Appointed Operating Officer, Head of Consumer Business Group.

759

5. Outlook
The candidates for directorships to be elected by the ordinary general meeting of shareholders in June 2012 will be announced as soon as they are decided.