Zaim Credit Systems plc announced the launch of its branded mobile application designed to improve customer experience, increase the loyalty of its client base by increasing repeat customers and providing greater access for repayments to existing customers. The Mobile App allows customers to register and get authorisation using a PIN code, face ID or touch ID. Customers can calculate the loan amount, apply for a loan online, receive a loan and obtain information on the status of the existing loan seamlessly. It also maintains loan and payment history, customer data, allows adding a credit or debit card, linking and unlinking it with the customer's account and supports full or partial repayment of the loan. In addition to the customer experience noted above, the Mobile App also acts as a promotional tool facilitating the sending of push notifications, including information about promotions and discounts and other communications to the customers. The Mobile App is available for both iOS and Android platforms with the majority of the Group's users expected to utilise the Android version due to prevalence of this system throughout the client base. By providing customers with the opportunity to instantly apply for a new loan, view current debt levels, and make payments in two clicks on their smartphone, Zaim has built a powerful tool to increase loyalty. Loyalty programmes are integrated into the Mobile App and functionality to allow the customer to instantly share useful promotions, discounts or bonuses with other customers, facilitates greater direct marketing opportunities and customer retention for Zaim. The Mobile App will also allow Zaim to take full advantage of personalisation tools by sending push notifications relating to new promotions and discounts. Zaim will be able to offer users who have installed the app access to exclusive offers and special bonuses; these will also be used to draw attention to the Zaim brand through various marketing campaigns. Understanding Customer behaviour is a key element to success in any business area and with the help of the App can obtain useful Big Data, which helps to build customer loyalty. An example of this would be tracking how much time customers spend in the App or which features are used most often and which are the less popular. By tracking how people interact with app, can understand how can improve it to make it more convenient for the users and tailor the product offering accordingly. The launch of the App is part of the Group strategy to continue its technological advantage with the ultimate aim of obtaining technological superiority within the market. Many microfinance companies and banks in Russia do not fully embrace the potential of their websites and many do not have mobile applications. Using the Mobile App as a marketing and sales tool will allow to strengthen position for the future - in today's highly competitive microfinance market, it is necessary to use as many opportunities as possible to promote the brand and increase its awareness.