Zebra Technologies Corporation announced the renewal of its partnership with the National Football League, extending Zebra's role as the Official Real Time Location Solutions Provider of the NFL through at least the 2025 football season. The panel will feature NFL Executive Vice President of Football Operations, Troy Vincent and Zebra's Senior Vice President of Integrated Marketing and Channels, Rob Armstrong. Since 2015, Zebra has worked with the NFL on an innovative player and ball tracking solution, helping to enable a new era of football data and analytics known as NFL's Next Gen Stats.

Utilized by broadcasters, fans, coaches, and players alike, the information enhances all facets of the NFL ecosystem. For example, Next Gen Stats improves the fan experience with engaging new insights about individual and team performances, allowing fans to understand the action on the field in a way never possible before. The data is also utilized by coaches to better prepare for games, the League Office to better study the impact of rule changes, and in many other ways around the NFL.