Zeta announced the hiring of Matthew Mobley as Executive Vice President of Technology Strategy. Mr. Mobley will lead Zeta’s CRM technology strategy team advising customers on how best to leverage technology to meet their business goals. Mr. Mobley has more than 26 years of experience in general technology and over 22 years of experience specifically in marketing and adverting technology, spanning the Americas and EMEA. Most recently, he served as Chief Technology Officer at Merkle, where he led the Americas Technology Services Line.