Zevia PBC announced the appointment of Girish Satya as Chief Financial Officer, effective February 21, 2024. Mr. Satya brings to Zevia over 20 years of finance, operations and strategic leadership experience with high-growth consumer businesses. He most recently served as CFO of Backcountry.

Florence Neubauer, who effectively led Zevia?s Finance function as Interim CFO, will continue with Zevia as Senior Vice President, Finance and Business Transformation. Mr. Satya is a veteran CFO with success in leadership across several businesses with a focus on the consumer sector. Prior to joining Backcountry, from 2016 to 2021, Mr. Satya was a Principal at private equity firm TSG Consumer Partners, where he focused on growth equity investments in the branded consumer products and services sectors.

Prior to TSG, he was CFO of The Bay Club Company, a fitness and hospitality company based in San Francisco, from 2013 to 2016, and also served as CFO of Pasta Pomodoro, a casual dining chain operating across California and Arizona, from 2009 to 2012. Mr. Satya holds a BS in Economics from Fordham University and an MBA from the Booth School of Business at the University of Chicago and currently serves on the board of Canyon Bicycles GmBH.