TrustRadius Inc. and ZoomInfo announce their new integration that sales and marketing teams have long awaited?a powerful collaboration that combines ZoomInfo's contact-level intelligence with TrustRadius downstream intent data. This integration, facilitated through the ZoomInfo Sales platform, promises to transform how businesses identify, target, and engage with in-market buyers. The partnership between TrustRadius and ZoomInfo marks a significant milestone in the industry, enabling organizations to kiss revenue anxiety goodbye.

By harnessing the unique strengths of both platforms, go-to-market teams can now increase the fidelity of their sales outreach to buyers that are actually in-market researching their product or competitors. By using TrustRadius' downstream intent data within ZoomInfo Sales, important use cases are unlocked, including prioritizing outreach to high-value, in-market contacts at target accounts who will convert at a higher rate. Go-to-market teams can also get ahead of churn by understanding which of their customers are researching alternative technologies.

Or, if a customer is researching other products within their suite on TrustRadius, teams can improve upsell and cross-sell rates.