Forward-Looking Statements





You should read the following discussion and analysis of our financial condition
and results of operations in conjunction with our audited consolidated financial
statements and the related notes to the consolidated financial statements
included elsewhere in this Form 10-K. Our audited consolidated financial
statements have been prepared in accordance with U.S. GAAP. The following
discussion and analysis contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934, including, without limitation, statements regarding our
expectations, beliefs, intentions or future strategies that are signified by the
words "expect," "anticipate," "intend," "believe," or similar language. All
forward-looking statements included in this document are based on information
available to us on the date hereof, and we assume no obligation to update any
such forward-looking statements. Our business and financial performance are
subject to substantial risks and uncertainties. Actual results could differ
materially from those projected in the forward-looking statements. In evaluating
our business, you should carefully consider the information set forth under the
heading "Risk Factors" and elsewhere in this Form 10-K. Readers are cautioned
not to place undue reliance on these forward-looking statements.



Overview



Our company was incorporated in the State of Texas in April 2006 and
re-domiciled to become a Nevada corporation in October 2006. As a result of a
share exchange transaction we consummated with China Net BVI in June 2009, we
are now a holding company, which through certain contractual arrangements with
operating companies in the PRC, is engaged in providing Internet advertising,
precision marketing, other ecommerce O2O advertising and marketing services and
the related data and technical services to SMEs in the PRC.



  37




Through our PRC operating subsidiaries and VIEs, we primarily operate a one-stop
services for our clients on our Omni-channel advertising, precision marketing
and data analysis management system. We offer a variety channels of advertising
and marketing services through this system, which primarily include distribution
of the right to use search engine marketing services we purchased from key
search engines, provision of online advertising placements on our web portals,
provision of ecommerce O2O advertising and marketing services as well as
provision of other related value-added data and technical services to maximize
market exposure and effectiveness for our clients.



Basis of presentation, critical accounting policies and management estimates


Our consolidated financial statements have been prepared in accordance with
generally accepted accounting principles in the United States of America ("U.S.
GAAP") and include the accounts of our company, and all of our subsidiaries and
VIEs. All transactions and balances between our company and our subsidiaries and
VIEs have been eliminated upon consolidation. We prepare financial statements in
conformity with U.S. GAAP, which requires us to make estimates and assumptions
that affect the reported amounts of assets and liabilities, disclosure of
contingent assets and liabilities on the date of the financial statements and
the reported amounts of revenues and expenses during the financial reporting
period. We continually evaluate these estimates and assumptions based on the
most recently available information, our own historical experience and various
other assumptions that we believe to be reasonable under the circumstances.
Since the use of estimates is an integral component of the financial reporting
process, actual results could differ from those estimates. We considered the
policies discussed below to be critical to an understanding of our financial
statements.


Foreign currency translation and transactions





We conduct substantially all of our operations through our PRC operating
subsidiaries and VIEs, PRC is the primary economic environment in which we
operate. The exchange rates used to translate amounts in Renminbi ("RMB"), the
functional currency of the PRC, into our reporting currency, the United States
Dollar ("U.S. dollar" or "US$") for the purposes of preparing our consolidated
financial statements are as follows:



                                                     As of December 31,
                                                     2020          2019

Balance sheet items, except for equity accounts 6.5249 6.9762






                                                             Year Ended December 31,
                                                             2020                2019

Items in the statements of operations and
comprehensive loss                                             6.8976              6.8985




Revenue recognition



In accordance with ASC Topic 606 "Revenue from Contracts with Customers", our
revenues are recognized when control of the promised goods or services are
transferred to our customers, in an amount that reflects the consideration we
expected to be entitled to in exchange for those goods or services.



For the distribution of the right to use search engine marketing service, the
provision of advertising placement services, we recognize revenues over time
when we consider the services have been delivered to our customers, with the
related benefits being simultaneously received and consumed by our customers.
For sales of effective sale lead information and sales of software, we recognize
revenues at a point in time upon control of the promised goods is delivered and
accepted by our customers, and we have no performance obligation after the
delivery. For technical solution services provided, we recognized revenues
either at a point in time upon completion of the service performance obligation,
when we had the enforceable right to the payment of the services delivered to
the customers or recognized ratably over the period the services were provided,
if the customers simultaneously received and consumed the benefits provided

by
us.



  38



For the distribution of the right to use the third-party's search engine marketing service, we recognize the revenues on a gross basis, because we determine that we are a principal in the transaction, who controls the service before it is transferred to the customers.





Lease



We lease office spaces from unrelated parties during our normal course of
business. We account for these leases in accordance with ASC Topic 842 "Leases".
Other than office spaces leases, we do not have any other contract that is or
contains a lease under ASC Topic 842.



Our lease contracts do not contain any option for us to extend or terminate the
lease, and do not contain the option for us to purchase the underlying assets.
Based on the noncancelable lease period in the contract, we consider
contract-based, asset-based, market-based and entity-based factors to determine
the term over which we are reasonably certain to extend the lease, and then
determine the lease term of each contract, which is 0.4-3 years. Our lease
contracts only contain fixed lease payments and do not contain any residual
value guarantee. Our lease contracts do not contain any nonlease component and
are classified as operating leases in accordance with ASC Topic 842-10-25-3.



Our office spaces lease contracts with a duration of less than twelve months
meet the definition of short-term leases under ASC Topic 842. As an accounting
policy, we elected not to recognize right-of-use asset and related lease
liability to these short-term leases. Instead, we recognized the lease payments
of these short-term leases in our consolidated statements of operations and
comprehensive loss on a straight-line basis over the lease term.



As the implicit rates of our leases cannot be readily determined, in accordance
with ASC Topic 842-20-30-3, we then use our incremental borrowing rate as the
discount rate to determine the present value of our lease payments for each of
our lease contracts with a duration of over twelve months. The discount rate
used by us for the years ended December 31, 2020 and 2019 was 6%, which was
determined based on the interest rate expected to be used by the commercial
banks in the PRC for the 1-5 years long-term loan, if lent to our company on a
collateralized basis.


Recent issued or adopted accounting standards





In June 2016, the FASB issued ASU No. 2016-13, "Financial Instruments-Credit
Losses (Topic 326): Measurement of Credit Losses on Financial Instruments". The
amendments in this ASU require the measurement and recognition of expected
credit losses for financial assets held at amortized cost. The amendments in
this ASU replace the existing incurred loss impairment model with an expected
loss methodology, which will result in more timely recognition of credit losses.
In November 2018, the FASB issued ASU No. 2018-19, "Codification Improvements to
Topic 326, Financial Instruments-Credit Losses", which among other things,
clarifies that receivables arising from operating leases are not within the
scope of Subtopic 326-20. Instead, impairment of receivables arising from
operating leases should be accounted for in accordance with Topic 842, Leases.
For public entities, the amendments in these ASUs are effective for fiscal years
beginning after December 15, 2019, including interim periods within those fiscal
years. In November 2019, the FASB issued ASU No. 2019-10, "Financial
Instruments-Credit Losses (Topic 326), Derivatives and Hedging (Topic 815), and
Leases (Topic 842)-Effective date", which deferred the effective date of this
ASU until fiscal years beginning after December 15, 2022, including interim
periods within those fiscal years, for SEC filers that are eligible to be
smaller reporting companies under the SEC's definition. Our company, as a SEC
smaller reporting company, has not adopted the amendments in this ASU and is
currently evaluating the impacts on our consolidated financial position and
results of operations upon adopting these amendments.



In August 2018, the FASB issued ASU No. 2018-13, "Fair Value Measurement (Topic
820): Disclosure Framework-Changes to the Disclosure Requirements for Fair Value
Measurement". The amendments in this ASU eliminate, add and modify certain
disclosure requirements for fair value measurements. The amendments in this ASU,
among other things, require public companies to disclose the range and weighted
average of significant unobservable inputs used to develop Level 3 fair value
measurements. The amendments in this ASU are effective for all entities for
fiscal years, and interim periods within those fiscal years, beginning after
December 15, 2019, and entities are permitted to early adopt either the entire
standard or only the provisions that eliminate or modify the requirements. We
have adopted the amendments in these ASUs on January 1, 2020, and the adoption
of these amendments did not have a material impact on our consolidated financial
position and results of operations.



  39





A. RESULTS OF OPERATIONS FOR THE YEARS ENDED DECEMBER 31, 2020 AND 2019


The following table sets forth a summary, for the periods indicated, of our
consolidated results of operations. Our historical results presented below are
not necessarily indicative of the results that may be expected for any future
period. All amounts, except number of shares and per share data, are presented
in thousands of U.S. dollars.



                                                                  Year Ended December 31,
                                                                   2020             2019
                                                                   US$              US$
Revenues
From unrelated parties                                        $     38,390     $     57,181
From related parties                                                    18              899
Total revenues                                                      38,408           58,080
Cost of revenues                                                    37,776           52,582
Gross profit                                                           632            5,498

Operating expenses
Sales and marketing expenses                                           361              540

General and administrative expenses                                  5,433 

5,777


Research and development expenses                                      539 

            869
                                                                     6,333            7,186
Loss from operations                                                (5,701 )         (1,688 )

Other income (expenses)

Change in fair value of warrant liabilities                            653              499
Interest income/(expense), net                                           1 

            (35 )
Other (expenses)/income, net                                           (31 )              3
Total other income                                                     623              467

Loss before income tax expense and noncontrolling interests         (5,078 )         (1,221 )
Income tax expense                                                    (143 )            (49 )
Net loss                                                            (5,221 )         (1,270 )

Net loss attributable to noncontrolling interests                        5                9
Net loss attributable to ZW Data Action Technologies Inc.     $     (5,216 )   $     (1,261 )

Loss per share
Loss per common share
Basic and diluted                                             $      (0.24 )   $      (0.07 )

Weighted average number of common shares outstanding:
Basic and diluted                                               21,602,107       17,130,335




REVENUES



The following tables set forth a breakdown of our total revenues, disaggregated
by type of services for the periods indicated, with inter-company transactions
eliminated:



  40




                                                                      Year Ended December 31,
                                                           2020                                         2019
Revenue type                                     (Amounts expressed in

thousands of US dollars, except percentages)



-Internet advertising and related
data service                            $           8,421                  21.9 %       $          14,807             25.5 %
-Distribution of the right to use
search engine marketing service                    25,997                  67.7 %                  41,361             71.2 %
-Data and technical services                        1,200                   3.1 %                     710              1.2 %
Internet advertising and related
services                                           35,618                  92.7 %                  56,878             97.9 %
Ecommerce O2O advertising and
marketing services                                  1,545                   4.0 %                       -                -
Technical solution services                         1,245                  

3.3 %                       -                -
Software sales                                          -                     -                     1,202              2.1 %
Total                                   $          38,408                   100 %       $          58,080              100 %




Total Revenues: Our total revenues decreased to US$38.41 million for the year
ended December 31, 2020 from US$58.08 million for the year ended December 31,
2019, which was primarily due to the decrease in revenues from our Internet
advertising and distribution of the right to use search engine marketing service
business categories, as a result of the COVID-19 outbreak during the first
fiscal quarter of 2020, which resulted in complete shutdown of our business
operations after the Chinese New Year in early February until mid-April; slow
resuming of business activities afterwards due to travel restrictions and
quarantine measures adopted by the local governments where we have operations;
and significant decrease in advertising investment budgets of our SMEs clients
due to uncertainties associated with the future developments of the pandemic.



We derive the majority of our revenues from distribution of the right to use the
search engine marketing ("SEM") services, sale of advertising space on our
internet ad portals, sales of effective sales lead information and provision of
the related data and technical services, all of which management considers as
one aggregate business operation and relies upon the consolidated results of all
operations in this business unit to make decisions about allocating resources
and evaluating performance. Our advertising and marketing services to related
parties were provided in the ordinary course of business on the same terms as
those provided to our unrelated customers. Our service revenues from related
parties were insignificant for both the years ended December 31, 2020 and 2019.



· Internet advertising revenues decreased to US$8.42 million for the year ended

December 31, 2020, compared with approximately US$14.81 million for the year

ended December 31, 2019. The decreases were directly attributable to the

COVID-19 outbreak and business shutdown during the first fiscal quarter of 2020

in China, and slow recovery of economy in the following fiscal quarters.

The

decrease in revenues from our Internet advertising slightly narrowed down to an

approximately 42% decrease for the last three fiscal quarters of 2020, compared

with an approximately 48% decrease in the first fiscal quarter of 2020. We

expect the performance of this business category will continue improving in


   fiscal 2021.




· Revenue generated from distribution of the right to use search engine marketing

service for the year ended December 31, 2020 decreased to US$26.00 million,

compared with approximately US$41.36 million for the year ended December 31,

2019, due to the same reason as discussed above. The performance of this

business category improved after the COVID-19 outbreak, with the decrease in

revenues significantly narrowed down to an approximately 31% decrease for the

last three fiscal quarters of 2020, compared with a 70% decrease in revenues in

the first fiscal quarter of 2020. We expect the performance of this business


   category will continue improving in fiscal 2021.



· For the years ended December 31, 2020 and 2019, we generated an approximately

US$1.20 million and US$0.71 million technical service revenues related to

Internet advertising and marketing data analysis and management, respectively.

· For the year ended December 31, 2020, we generated an approximately US$1.54

million Ecommerce O2O advertising and marketing service revenues from the

distribution of the advertising spaces in outdoor billboards we purchased from


   a third party.



· For the years ended December 31, 2020 and 2019, we also generated an

approximately US$1.25 million technical design and support service revenues and


   an approximately US$1.20 million non-recurring software sale revenue,
   respectively.




  41




Cost of Revenues



Our cost of revenues consisted of costs directly related to the offering of our
Internet advertising, precision marketing and related data and technical
services, and cost related to our Ecommerce O2O advertising and marketing
service. The following table sets forth our cost of revenues, disaggregated by
type of services, by amount and gross profit ratio for the periods indicated,
with inter-company transactions eliminated:



                                                                     Year Ended December 31,
                                                          2020                                           2019
                                               (Amounts expressed in

thousands of US dollars, except percentages)


                                       Revenue             Cost            GP ratio        Revenue        Cost       GP ratio

-Internet advertising and
related data service               $      8,421              6,688              21 %     $  14,807       13,802            7 %
-Distribution of the right to
use search engine marketing
service                                  25,997             27,950              -8 %        41,361       38,775            6 %
-Data and technical services              1,200              1,062              12 %           710            5           99 %
Internet advertising and related
services                                 35,618             35,700            -0.2 %        56,878       52,582            8 %
Ecommerce O2O advertising and
marketing services                        1,545              1,500               3 %                          -            -
Technical solution services               1,245                576              54 %                          -            -
Software sales                                -                  -               -           1,202            -          100 %
Total                              $     38,408       $     37,776
     2 %     $  58,080     $ 52,582            9 %




Cost of revenues: our total cost of revenues decreased to approximately US$37.78
million for the year ended December 31, 2020, compared with US$52.58 million for
the year ended December 31, 2019. Our cost of revenues primarily consists of
search engine marketing resources purchased from key search engines, cost of
outdoor advertising resource, license fee paid for providing data and technical
services, and other direct costs associated with providing our services. The
decrease in our total cost of revenues for the year ended December 31, 2020 was
primarily due to the decrease in costs associated with the distribution of the
right to use search engine marketing service we purchased from key search
engines and cost related to providing Internet advertising services on our ad
portals, which was in line with the decrease in the related revenues as
discussed above.



· Costs for Internet advertising and data service primarily consisted of cost of

internet traffic flow and technical services we purchased from other portals

and technical suppliers for obtaining effective sales lead generation to

promote business opportunity advertisements placed on our own ad portals. For

the year ended December 31, 2020, our total cost of revenues for Internet

advertising and data service decreased to approximately US$6.69 million,

compared with approximately US$13.80 million for the year ended December 31,

2019, which was in line with the decrease in revenues as discussed above. The

gross margin rate of our Internet advertising and data service improved

significantly to 21% for the year ended December 31, 2020, compared with 7% for

last year, which was attributable to the enhancement of our data analysis


   capabilities and optimization of cost control mechanism.



· Costs for distribution of the right to use search engine marketing service was

direct search engine resource consumed for the right to use search engine

marketing service that we purchased from key search engines and distributed to

our customers. We purchased these search engine resources from well-known

search engines in China, for example, Baidu, Qihu 360 and Sohu (Sogou) etc. We

purchased the resource in relatively large amounts under our own name at a

relatively lower rate compared to the market rates. We charged our clients the

actual cost they consumed on search engines for the use of this service and a

premium at certain percentage of that actual consumed cost. For the year ended

December 31, 2020, our total cost of revenues for distribution of the right to

use search engine marketing service decreased to US$27.95 million, compared

with US$38.78 million for last year. Gross margin rate of this service for the

year ended December 31, 2020 was -8%, as we had to sell the resource

pre-purchased from key search engines at a loss to meet our working capital

needs, before we consummated our 2020 Financing in December, and secure our

client base under the circumstances of COVID-19 outbreak and slow recovery of

economy after the pandemic. We are actively negotiating with our suppliers for

more favorable discount, as a result, we anticipate to improve the gross margin

rate for this business category in future periods. Gross margin rate of this

service was 6% for the year ended December 31, 2019.






  42



· For the year ended December 31, 2020, cost for our Internet advertising related

data and technical service revenues was approximately US$1.06 million, which

represented the amortized licensee fee for the use of the related data analysis


   and management system during the year.



· For the year ended December 31, 2020, cost for our Ecommerce O2O advertising

and marketing service revenues was approximately US$1.50 million, which

represented the amortized cost for the related outdoor billboards ad spaces we


   pre-purchased during the year.



· For the year ended December 31, 2020, we also incurred cost for providing


   technical design and support services of approximately US$0.58 million.




Gross Profit



As a result of the foregoing, our gross profit was US$0.63 million for the year
ended December 31, 2020, compared with US$5.50 million for the year ended
December 31, 2019. Our overall gross margin rate for the years ended December
31, 2020 and 2019 was approximately 2% and 9%, respectively. The decrease in our
overall gross margin rate was primarily attributable to the gross profit rate of
-8% incurred for our main stream of service revenues, i.e. distribution of the
right to use search engine marketing services, compared with an approximately 6%
gross profit rate we achieved for this business category in last year. The
revenues from distribution of the right to use search engine marketing services
constituted approximately 67.7% and 71.2% of our total revenues for the years
ended December 31, 2020 and 2019, respectively.



Operating Expenses



Our operating expenses consist of sales and marketing expenses, general and
administrative expenses and research and development expenses. The following
tables set forth our operating expenses, divided into their major categories by
amount and as a percentage of our total revenues for the periods indicated.




                                                                           Year Ended December 31,
                                                            2020                                             2019
                                                     (Amounts expressed in

thousands of US dollars, except percentages)


                                                               Percentage of total                              Percentage of total
                                             Amount                  revenue                   Amount                 revenue

Total Revenues                          $     38,408                      100 %           $     58,080                     100 %
Gross Profit                                     632                        2 %                  5,498                       9 %

Sales and marketing expenses                     361                        1 %                    540                       1 %
General and administrative expenses            5,433                       14 %                  5,777                      10 %
Research and development expenses                539                       

1 %                    869                       1 %
Total operating expenses                       6,333                       16 %                  7,186                      12 %



Operating Expenses: Our operating expenses were approximately US$6.33 million and US$7.19 million for the years ended December 31, 2020 and 2019, respectively.

· Sales and marketing expenses: For the year ended December 31, 2020, our sales

and marketing expenses decreased to US$0.36 million from US$0.54 million for

the year ended December 31, 2019. Our sales and marketing expenses primarily

consist of advertising expenses for brand development that we pay to different

media outlets for the promotion and marketing of our advertising web portals

and our services, other advertising and promotional expenses, staff salaries,

staff benefits, performance bonuses, travelling expenses, communication

expenses and other general office expenses of our sales department. Due to

certain aspects of our business nature, the fluctuation of our sales and

marketing expenses usually does not have a direct linear relationship with the

fluctuation of our net revenues. For the year ended December 31, 2020, the

changes in our sales and marketing expenses was primarily due to the following

reasons: (1) staff salary and benefit expenses, performance based bonus and

general departmental expenses decreased by approximately US$0.30 million, due

to office shutdown during the first fiscal quarter of 2020, resulted from the

COVID-19 outbreak, and slow recovery of business performance after the outbreak

in the following quarters of 2020; and (2) the increase in share-based

compensation expenses of approximately US$0.12 million, related to restricted

shares granted and issued to our sales staff in fiscal 2020.






  43



· General and administrative expenses: Our general and administrative expenses

were approximately US$5.43 million and US$5.78 million for the years ended

December 31, 2020 and 2019, respectively. Our general and administrative

expenses primarily consist of salaries and benefits of management, accounting,

human resources and administrative personnel, office rentals, depreciation of

office equipment, allowance for doubtful accounts, professional service fees,

maintenance, utilities and other general office expenses of our supporting and

administrative departments. For the year ended December 31, 2020, the changes

in our general and administrative expenses was primarily due to the following

reasons: (1) the increase in share-based compensation expenses of approximately

US$1.49 million, due to restricted shares granted and issued in fiscal 2020;

(2) the decrease in allowance for doubtful accounts of approximately US$1.50

million; and (3) the decrease in general departmental expenses of approximately

US$0.33 million, due to office shutdown during the first fiscal quarter of

2020, and cost reduction plan executed by management after the COVID-19


   outbreak.



· Research and development expenses: our research and development expenses were

approximately US$0.54 million and US$0.87 million for the years ended December

31, 2020 and 2019, respectively. Our research and development expenses

primarily consist of salaries and benefits of our staff in the research and

development department, equipment depreciation expenses, and office utilities

and supplies allocated to our research and development department etc. The

changes in research and development expenses for the year ended December 31,

2020 was primarily due to the following reasons: (1) staff salary and benefit

and general departmental expenses decreased by approximately US$0.21 million,

due to office shutdown during the first fiscal quarter of 2020, and cost

reduction plan executed by management after the COVID-19 outbreak; (2) the

increase in share-based compensation expenses of approximately US$0.15 million,

related to restricted shares granted and issued to our research and development

staff in fiscal 2020; and (3) the decrease in research and development services


   purchased from third parties of approximately US$0.27 million.




Loss from operations: As a result of the foregoing, we incurred a net loss from
operations of approximately US$5.70 million and US$1.69 million for the years
ended December 31, 2020 and 2019, respectively.



Change in fair value of warrant liabilities: We issued warrants in the financing
we consummated in January 2018 and December 2020. We determined that these
warrants should be accounted for as derivative liabilities, as the warrants are
dominated in a currency (U.S. dollar) other than our functional currency
(Renminbi or Yuan). As a result, a gain of change in fair value of approximately
US$0.65 million and US$0.50 million was recorded in earnings for the years ended
December 31, 2020 and 2019, respectively.



Loss before income tax expense and noncontrolling interest: As a result of the
foregoing, our loss before income tax expense and noncontrolling interest was
approximately US$5.08 million and US$1.22 million for the years ended December
31, 2020 and 2019, respectively.



Income tax expense: We recognized an income tax expense of approximately US$0.14
million and US$0.05 million for the years ended December 31, 2020 and 2019,
respectively. For the year ended December 31, 2020, we recognized an
approximately US$0.14 million net deferred income tax expenses, as a result of
additional valuation allowances provided against our deferred tax assets during
the year. For the year ended December 31, 2019, we provided an approximately
US$0.22 million current income tax expense, related to profit generated by one
of our operating subsidiaries, which amount was offset by the approximately
US$0.17 million deferred income tax benefit related to additional deferred tax
assets recognized during the year.



  44




Net loss: As a result of the foregoing, for the years ended December 31, 2020
and 2019, we incurred a net loss of approximately US$5.22 million and US$1.27
million, respectively.



Loss attributable to noncontrolling interest: In May 2018, we incorporated a
majority-owned subsidiary, Business Opportunity Chain Beijing and beneficially
own 51% equity interest in it. In October 2020, we incorporated another
majority-owned subsidiary, Qiweilian Guangzhou and beneficially own 51% equity
interest in it. For the year ended December 31, 2020, net loss allocated to the
noncontrolling interest of Business Opportunity Chain Beijing and Qiweilian
Guangzhou was approximately US$0.005 million in the aggregate. For the year
ended December 31, 2019, net loss allocated to the noncontrolling interest of
Business Opportunity Chain was approximately US$0.01 million.



Net loss attributable to ZW Data Action Technologies Inc.:Total net loss as
adjusted by net loss attributable to the noncontrolling interest shareholders as
discussed above yields the net loss attributable to ZW Data Action Technologies
Inc. Net loss attributable to ZW Data Action Technologies Inc. was approximately
US$5.22 million and US$1.26 million for the years ended December 31, 2020 and
2019, respectively.




B. LIQUIDITY AND CAPITAL RESOURCES


Cash and cash equivalents represent cash on hand and deposits held at call with
banks. We consider all highly liquid investments with original maturities of
three months or less at the time of purchase to be cash equivalents. As of
December 31, 2020, we had cash and cash equivalents of approximately US$4.30
million.



Our liquidity needs include (i) net cash used in operating activities that
consists of (a) cash required to fund the initial build-out, continued expansion
of our network and new services and (b) our working capital needs, which include
deposits and advance payments to search engine resource and other advertising
resource providers, payment of our operating expenses and financing of our
accounts receivable; and (ii) net cash used in investing activities that consist
of the investment to expand technologies related to our existing and future
business activities, investment to enhance the functionality of our current
advertising portals for providing advertising, marketing and data services and
to secure the safety of our general network. To date, we have financed our
liquidity need primarily through proceeds we generated from financing
activities.



The following table provides detailed information about our net cash flow for
the periods indicated:



                                                                   Year Ended December 31,
                                                                   2020                2019
                                                             Amounts in thousands of US dollars

Net cash provided by/(used in) operating activities $ 326

       $     (4,311 )
Net cash used in investing activities                              (3,472 )             (2,158 )
Net cash provided by financing activities                           5,815                4,352
Effect of exchange rate changes                                        25                  (22 )

Net increase/(decrease) in cash and cash equivalents $ 2,694

      $     (2,139 )

Net cash provided by/(used in) operating activities:

For the year ended December 31, 2020, our net cash provided by operating activities of approximately US$0.33 million were primarily attributable to:

(1) net loss excluding approximately US$0.86 million of non-cash expenses of

depreciation and amortizations; approximately US$0.01 million of amortization

of operating lease right-of-use assets; approximately US$0.01 million loss on

disposal of fixed assets; approximately US$0.83 million allowance for

doubtful accounts; approximately US$2.15 million share-based compensation;

approximately US$0.65 million gain from change in fair value of warrant

liabilities; and approximately US$0.14 million deferred tax expense, yielded

the non-cash items excluding net loss of approximately US$1.87 million.




  45





(2) the receipt of cash from operations from changes in operating assets and


     liabilities, such as:




- prepayment and deposit to suppliers decreased by approximately US$2.80 million,

primarily due to utilization of the prepayment made to suppliers as of December

31, 2019 through Ad resource and other services received from suppliers during


   fiscal 2020;




- accounts receivables and due from related parties related to services provided

decreased by approximately US$0.14 million in the aggregate;

- accounts payable increased by approximately US$0.18 million; and

- taxes payable, lease payment liabilities and short-term lease payment

liabilities increased by approximately US$0.07 million in the aggregate;

(3) offset by the use from operations from changes in operating assets and


     liabilities, such as:



- advance from customers decreased by approximately US$0.67 million, primarily

due to recognizing revenues from beginning contract liabilities during the


   year;




- accruals and other current liabilities decreased by approximately US$0.32

million in the aggregate; and

- prepaid lease prepayment and other current assets increased by approximately

US$0.02 million in the aggregate.



For the year ended December 31, 2019, our net cash used in operating activities of approximately US$4.31 million were primarily attributable to:

(1) net loss excluding approximately US$0.17 million of non-cash expenses of

depreciation and amortizations; approximately US$0.09 million of amortization

of operating lease right-of-use assets; approximately US$2.34 million

allowance for doubtful accounts; approximately US$0.39 million share-based

compensation; approximately US$0.50 million gain from change in fair value of

warrant liabilities and approximately US$0.17 million deferred tax benefit,

yielded the non-cash items excluding net income of approximately US$1.05


     million.



(2) the receipt of cash from operations from changes in operating assets and


     liabilities, such as:




- accounts receivable decreased by approximately US$0.70 million, primarily due

to strengthening of the accounts receivable collection management to improve

our operating cashflows during the year;

- advance from customers increased by approximately US$0.97 million, primarily

due to the increase in advances received from customers for the use of search

engine marketing service distributed by us;

- due from related parties decreased by approximately US$0.15 million, primarily

due to collection of a US$0.2 million advance from an officer of our company;

- taxes payable and other current liabilities increased by approximately US$0.38


   million in the aggregate;




- lease payment liabilities related to short-term leases of our office spaces

increased by approximately US$0.14 million; and

- other current assets decreased by approximately US$0.01 million.




  46





(3) offset by the use from operations from changes in operating assets and


     liabilities, such as:



- prepayment and deposit to suppliers increased by approximately US$5.22 million,

primarily due to the increase in deposit and prepayment for the purchase of

search engine marketing service from a key search engine and the purchase of

other advertising resources from the related suppliers;

- accounts payable decreased by approximately US$2.44 million, primarily due to

the settlement of the payables with key suppliers related to services provided


   in last year;




- accruals decreased by approximately US$0.03 million, and

- we also prepaid approximately US$0.01 million lease payment during the year.

Net cash used in investing activities:


For the year ended December 31, 2020, our cash used in investing activities
included the following transactions: (1) we contributed our pro-rata share of
cash investment of approximately US$0.03 million to an ownership investee
company during the year; (2) we provided to an unrelated party a short-term loan
of approximately US$1.44 million, which is expected to be fully repaid in April
2021; (3) we made an additional payment of approximately US$0.50 million for the
continue development and upgrade of our blockchain technology-based platform
applications during the year; (4) we paid US$1.50 million for the purchase of a
live streaming technology during the year; and (5) we also received
approximately US$0.003 million proceeds from disposal of our fixed assets. In
the aggregate, these transactions resulted in a net cash outflow from investing
activities of approximately US$3.47 million for the year ended December 31,
2020.



For the year ended December 31, 2019, our cash used in investing activities
included the following transactions: (1) we contributed our pro-rata share of
cash investment of approximately US$0.04 million to an ownership investee
company during the year; (2) we made an additional payment of approximately
US$0.16 million for the continue development of our blockchain technology-based
platform applications; and (3) we also paid approximately US$1.96 million in the
aggregate for a 10-year licensed products use right and a software technology to
better manage our internet resource and strengthen our data analysis ability. In
the aggregate, these transactions resulted in a cash outflow from investing
activities of approximately US$2.16 million for the year ended December 31,
2019.



Net cash provided by financing activities:





For the year ended December 31, 2020, our net cash provided by financing
activities included the following transactions: (1) we consummated a registered
direct offering of an approximately 4.32 million shares of our common stock to
certain institutional investors at a purchase price of $1.62 per share. As part
of the transaction, we also issued to the investors and the placement agent
warrants for the purchase of up to 1.73 million shares and 0.30 million shares
of our common stock, respectively, with an exercise price of $2.03 per share. We
received net proceeds of approximately US$6.25 million, after deduction of
approximately US$0.75 million direct financing cost paid in cash; and (2) we
repaid an approximately US$0.44 million short-term bank loan matured in January
2020. In the aggregate, these transactions resulted in a net cash inflow from
financing activities of approximately US$5.82 million for the year ended
December 31, 2020.



For the year ended December 31, 2019, our net cash provided by financing
activities included the following transactions: (1) we consummated a private
placement whereby we sold approximately 3.22 million shares of our common stock
to a selected group of investors at a purchase price of $1.4927 per share for a
total net proceeds of approximately US$4.79 million, after deducting
approximately US$0.02 million direct offering cost paid in cash; (2) we repaid
in the aggregate approximately US$0.87 million short-term bank loans that
matured in the first quarter and third quarter of 2019; (3) we re-borrowed
approximately US$0.44 million short-term loan matured in the first quarter of
2019. In the aggregate, these transactions resulted in a net cash inflow from
financing activities of approximately US$4.35 million for the year ended
December 31, 2019.



  47




Restricted Net Assets



As substantially all of our operations are conducted through our PRC
subsidiaries and VIEs, our ability to pay dividends is primarily dependent on
receiving distributions of funds from our PRC subsidiaries and VIEs. Relevant
PRC statutory laws and regulations permit payments of dividends by our PRC
subsidiaries and VIEs only out of their retained earnings, if any, as determined
in accordance with PRC accounting standards and regulations and after it has met
the PRC requirements for appropriation to statutory reserves. Paid in capital of
the PRC subsidiaries and VIEs included in our consolidated net assets are also
not distributable for dividend purposes.



In accordance with the PRC regulations on Enterprises with Foreign Investment, a
WFOE established in the PRC is required to provide certain statutory reserves,
namely general reserve fund, the enterprise expansion fund and staff welfare and
bonus fund which are appropriated from net profit as reported in the
enterprise's PRC statutory accounts. A WFOE is required to allocate at least 10%
of its annual after-tax profit to the general reserve until such reserve has
reached 50% of its registered capital based on the enterprise's PRC statutory
accounts. Appropriations to the enterprise expansion fund and staff welfare and
bonus fund are at the discretion of the board of directors. The aforementioned
reserves can only be used for specific purposes and are not distributable as
cash dividends. Rise King WFOE is subject to the above mandated restrictions on
distributable profits. Additionally, in accordance with the Company Law of the
PRC, a domestic enterprise is required to provide a statutory common reserve of
at least 10% of its annual after-tax profit until such reserve has reached 50%
of its registered capital based on the enterprise's PRC statutory accounts. A
domestic enterprise is also required to provide for a discretionary surplus
reserve, at the discretion of the board of directors. The aforementioned
reserves can only be used for specific purposes and are not distributable as
cash dividends. All of our other PRC subsidiaries and PRC VIEs are subject to
the above mandated restrictions on distributable profits.



In accordance with these PRC laws and regulations, our PRC subsidiaries and VIEs
are restricted in their ability to transfer a portion of their net assets to
us.  As of December 31, 2020 and 2019, net assets restricted in the aggregate,
which include paid-in capital and statutory reserve funds of our PRC
subsidiaries and VIEs that are included in our consolidated net assets, were
approximately US$8.2 million and US$6.2 million, respectively.



The current PRC Enterprise Income Tax ("EIT") Law also imposes a 10% withholding
income tax for dividends distributed by a foreign invested enterprise to its
immediate holding company outside China, which were exempted under the previous
EIT law. A lower withholding tax rate will be applied if there is a tax treaty
arrangement between mainland China and the jurisdiction of the foreign holding
company. Holding companies in Hong Kong, for example, will be subject to a 5%
rate, subject to approval from the related PRC tax authorities.



The ability of our PRC subsidiaries to make dividends and other payments to us
may also be restricted by changes in applicable foreign exchange and other

laws
and regulations.


Foreign currency exchange regulation in China is primarily governed by the following rules:

· Foreign Exchange Administration Rules (1996), as amended in August 2008, or the


   Exchange Rules;



· Administration Rules of the Settlement, Sale and Payment of Foreign Exchange


   (1996), or the Administration Rules.




Currently, under the Administration Rules, Renminbi is freely convertible for
current account items, including the distribution of dividends, interest
payments, trade and service related foreign exchange transactions, but not for
capital account items, such as direct investments, loans, repatriation of
investments and investments in securities outside of China, unless the prior
approval of the State Administration of Foreign Exchange (the "SAFE") is
obtained and prior registration with the SAFE is made. Foreign-invested
enterprises like Rise King WFOE that need foreign exchange for the distribution
of profits to its shareholders may effect payment from their foreign exchange
accounts or purchase and pay foreign exchange rates at the designated foreign
exchange banks to their foreign shareholders by producing board resolutions for
such profit distribution. Based on their needs, foreign-invested enterprises are
permitted to open foreign exchange settlement accounts for current account
receipts and payments of foreign exchange along with specialized accounts for
capital account receipts and payments of foreign exchange at certain designated
foreign exchange banks.



  48




Although the current Exchange Rules allow converting Chinese Renminbi into
foreign currency for current account items, conversion of Chinese Renminbi into
foreign exchange for capital items, such as foreign direct investment, loans or
securities, requires the approval of SAFE, which is under the authority of the
People's Bank of China. These approvals, however, do not guarantee the
availability of foreign currency conversion. We cannot be sure that it will be
able to obtain all required conversion approvals for our operations or the
Chinese regulatory authorities will not impose greater restrictions on the
convertibility of Chinese Renminbi in the future. Currently, most of our
retained earnings are generated in Renminbi. Any future restrictions on currency
exchanges may limit our ability to use retained earnings generated in Renminbi
to make dividends or other payments in U.S. dollars or fund possible business
activities outside China.


C. Off-Balance Sheet Arrangements






None.


D. Disclosure of Contractual Obligations






In 2018, we entered into contracts with two unrelated third parties in relation
to the development of our blockchain technology-powered platform applications.
Total contract amount of these two contracts was approximately US$4.96 million.
As of December 31, 2020, we had paid approximately US$4.41 million in the
aggregate. The remaining unpaid contract amount is expected to be paid during
the year ending December 31, 2021.

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